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How to Raise the Importance of Your Startup?

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Every startup business struggles to survive, especially because the competition is very high and they have limited time to prove their worth. In order to convert an idea into a business, startup owners need to complete multiple tasks and raise enough funds so they can turn their endeavor into reality.
That is no easy task because any idea you might have is probably already out there on the market by now. However, just because the same or similar idea has already been turned into a business, it doesn’t mean that it will have more success than you. It’s all a matter of strategy and performance and you should never get discouraged by the competition.

Moreover, if you want your startup to succeed, then you will have to work hard and convince both the audience and the investors that your startup is the next big thing, as well as that you offer something that your competition hasn’t thought of yet. The best way to achieve that is to raise the importance of your startup and here are a few tips on how you can do that.

Start engaging in active networking

Every entrepreneur has to start somewhere and the best way to do so is to create your own personal network of known associates, friends and family members.Networking allows you to explore the market by directly contacting key figures that are related to the industry. Furthermore, you’ll be able to gather information on how other successful people do things and how other startups managed to climb their way to the top. Additionally, you’ll be in touch with people who can give you tips and advice on how to formulate your strategy, while also being in touch with potential prospects and investors.

Another reason why you should actively network is to find a mentor. Now, most entrepreneurs claim that they don’t need anyone’s help and that they can do everything by themselves, which is okay. However, if you don’t want to risk too much with the fate of your startup, then you should definitely find a mentor who will teach you about the industry and how to make the right business moves. Make sure your mentor is someone who is renowned and who has already reached success.

That way you’ll be sure that you’re getting the best advice. Someone with a lot of experience in the industry can greatly help you out by showing you the ropes or pointing you in the right direction. Don’t think of a mentor as someone who will want to change or reshape your idea, but more as someone who will guide you through all the troubles you’re about to face and help your startup stand out among the others.

Integrate with the social media

The world of social media and networking can become your best friend. For startup owners, social media isn’t just a great source of information, but also a great place to test out your ideas and gain feedback that will be invaluable later on. Furthermore, social media is the gathering place of various people and you can leverage that to find out who your target audience is and what they may think about your future endeavor.
That way you’ll be able to gain some followers right from the start and use all the information you gather to steer your business in the right direction. After all, you have to be accepted by your potential customers in order to succeed and that’s why you should focus on building your business around them. For example, Facebook is a great place to start because it’s one of the largest and the most successful social networks out there, with almost two billion active users. Facebook is very business-friendly and it offers you many options to promote your business, connect with your target audience and spread your message the right way.

Of course, even a startup without a finished product and revenue can use Facebook to promote itself. There are people there that will happily give you their opinions and beta-test your ideas. Moreover, you can give unfinished versions of your product to people in exchange for feedback and reviews that you can use to improve your products and even add some unique features. Once your product is finished, people will also be able to easily order it from Facebook as well. Social networks are the best way to find early followers that will support your start-up in the future. Now you can use Instagram for business and create stories with links which will drive traffic to your website/product page.

Another reason social media is valuable to startup owners is that you’ll be able to attract enough people and generate enough buzz around your business. This will help you create your proof-of-concept that will prove invaluable in your business decisions and strategies. Also, the more interest the audience has in your startup, the more accurately you’ll be able to measure your success rate based on their feedback alone.
Furthermore, you’ll have a rough idea about the supply and demand for your products or services and therefore you’ll be able to estimate your revenue growth. Moreover, you can join Facebook communities and gather as many followers as you can. You’d be surprised just how many people would like to be part of something that is new and has yet to reach the market.

Know your startup’s worth

Evaluating your startup will probably be one of the hardest challenges you’ll have to face. That is because your business is still a startup and its fate is still unknown. Furthermore, you probably haven’t started generating revenue, thus you have no real data to work with.Startup valuation is important when determining the course of action you will have to take in the near future. Also, it’s important when you reach the moment of raising capital for your startup.

Developed businesses with steady revenue have no trouble when evaluating but for startups, it’s a lot harder to reach a specific number. However, no one said that you need an accurate number, but the closest you get to your startup’s real worth, the better. The best way to gather solid information is by conducting thorough research. For instance, you can appraise your startup against competitor businesses on the market, which will give you an estimate of your true value. Moreover, researching the demand for your products and services will give you an insight into how much profit you’ll be able to generate over a period of time.

As mentioned before, social media is a good way to test your theories and determine how long your startup needs to stay in business before it becomes profitable enough. You can also try to consult with a financial advisor that will help you determine the value more precisely and get you closer to the number you’re looking for. Still, you will only have an estimation of your startup’s true value but you will also have an idea in which direction things will go in the future.

Convince investors just how important your business is

At one point, you’ll have to face the investors and seek additional funding for your startup. Usually, that is the last step before the launch of your product or service. It’s important to remember that angel investors and venture capitalist see hundreds or maybe even thousands of startups throughout the year. They are looking for a startup that will meet their expectations and you have to convince them that you’re the one they’ve been looking for.
However, that might be harder than it seems because you need to provide investors with solid proof that investing in you will definitely pay off. Investors are looking for a business that will get them the desired return on investment and they need to know that they’re not wasting their money. That’s why they will be strict when evaluating whether your startup is worth investing in or not. Nevertheless, it’s not that hard to convince investors when you have the data to back you up. Everything listed above in this article isn’t just meant to help you raise the importance of your startup, but also to give you proof that will convince the investors to give you the much-needed capital.

You should show them the network of potential prospects that are interested in your ideas and the network of your future associates. Also, having a mentor means that you’re serious about your startup’s future. Give your investors your proof-of-concept and show them how many people are interested in your products. Moreover, show them the value of your startup based on market estimation and your personal estimation, alongside your predictions for supply and demand, as well as the revenue you’ll be able to generate. This will give your investors a piece of mind and make them carefully examine your request. With the data to back you up, you have far greater chances of winning over investors than with assumptions and untested ideas alone. After you get your investment, you can finally complete the development of your startup and prepare for a successful launch.

Raising the importance of your startup is essential for convincing your target audience that your business will be unique and valuable to them. Also, it’s essential to convince your investors to give you the much-needed capital so you can finally wrap up the preparation process. Getting your startup business all the way to the launch is a difficult process, but all effort you place in it will be well worth it in the end.

About Alex Williams
My name is Alex Williams. I am a journalism graduate and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to the wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizz Mark Blog.

How To Boost Your Social Media Marketing Performance

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Social Media Marketing

Social media marketing has gained much attention in the last few decades. Where content marketing and SEO is creating wonders, social media marketing has played its major role in bringing organizations closer to their target customers.

Social media provides a platform to channel most authentic leads into potential customers. Many marketers are turning their attention towards executing advanced tactics to drive more conversions and persuading a huge scale of customers with professional social media marketing services. However, there are some are longing to find a secret to boost their productivity.

In this blog, I have summarized some key tips to excel your brand’s success in no time. Take a look below:

Create A Strategy

However, social media marketing projects many informal ways of establishing a business, but you should go on sketching out a set of strategy before implementing any technique. First, understand the platform completely. Note down the requirements to achieve better success and draws some keys points defining your goals and aims and expectations with your performed tactics.

Know Your Audience

You might not be the only one offering the service. There might be many other professionals having a strong clientele. What you have to do is, understand the needs of your audience in a better way. Read their comments and know what they are looking for. There must be some expectations, delve deeper and extract useful information related to your targeted group.

Be Consistent

Social media is all about being consistent. You can make a great success and achieve huge turnarounds through consistent and continuous efforts. Set up an advance post or be punctual in posting in accordance with latest updates. Draws attention with engaging posts, uploads, and watch the difference your campaign will create.

Be Trendy

To the king on social media, you need to be trendy and up-to-date with the emerging technologies. Uploading infographics, corporate videos, and high definition images will make your profile gleams with enchanting elements. Many organizations are also incorporating 360-degree videos for branding and promotions. Through these videos, you can engage viewers and entice them while delivering the message expertly. These tricks are easy to carry out and generate good outcomes too.

Focus on Potential Platforms

When planning to work with implementing social media marketing, you should focus on potential platforms only. Platforms like Facebook and Twitter has a huge fan base and followers. It connects customers globally and serves millions at the same time. Hence, better go for rich platforms than to waste time in spending over under-developed one.

Organize Your Post

You need to create a uniformity in uploading your post. It short demonstrates a sort of unprofessional approach. If you are handling multiple platforms at a time than each platform at the same time should have same post. Your followers on any site should be fed with the same update; known of them should miss any of it. You should not create a privileged and unprivileged group of audiences. In addition, try to interact with them. Do not follow the concept of forgetting your customer after making a sale.

Consider Outsourcing

There are many freelancers present online who delivers great marketing services. They can keep a check on the progress of post and upload them in a timely fashion. Whereas you can save time for establishing strong relations with your targeted customers, all while strengthening your goals.

In a Nut Shell

Remember on social media brands behave like humans. They do not project themselves like organizations instead they act humanly. They interact forming real relations and work to serve the best.

Similarly, when you head to invest on these platforms, you should project yourself to be a strong entity. Cite the link to your website or the landing page you want your visitors to see. State authentic information about the firm and be always sound reliable. You need to update your strategy with time. Do not stick on the outdated one for longer. Social media platforms tend to evolve and transform with time, where each follows expect to receive a higher level of service. You need to offer them best-in-class products to gain trust and for incurring your social circle.

The Biggest Benefits of PPC For Your Business

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Deciding to make use of PPC advertising for your business, is a never an easy one to make. The fundamental reason why there are mixed views on the topic is that each business has a unique niche and therefore a unique experience. This is in addition to the factor that not all PPC campaigns are successful. It is very common for businesses to choose to outsource their PPC marketing to external entities who are more experienced in this line of advertising. If you are able to find the right company to outsource your PPC too, it is extremely important to ensure that they are willing to understand your business fully.

The Biggest Benefits of PPC For Your Business

The truth of the matter is that PPC advertising usually goes either one of two ways. Either you end up wasting your money and not achieving the desired results, or you reach optimal levels of success. The reason why some people fail with PPC while others succeed is usually due to a lack of knowledge. When a PPC campaign is carried out in the right manner, the results can be incredible. Even though there is a learning curve involved in the process, if you are prepared to put in the energy and efforts, the benefits will be well worth it. There are actually huge benefits of PPC for business and some of these may be interesting for you to learn and discover.
Today we are going to talk about some of the biggest benefits of PPC for your business

PPC is budget friendly

One of the best aspects of PPC marketing is that it is budget friendly. Regardless of the size of your business, you will have many choices available to you. You are able to determine how much you wish to pay per click. There are no budget restrictions which means that you can start off as small as you want to. You are able to fully analyze profits and loss and make relevant decisions accordingly. You can always increase your spending’s according to your success rate. There are also options for you to test out certain campaigns, and later on, choose which campaigns you would like to focus on. The options for your budget and pocket are very convenient. However, in order to avoid making costly mistakes, you should consider hiring a pay per click marketing agency.

Access the right target market

In organic online marketing, it can honestly take year on end to reach your ideal target market. You can strategize until you are blue in the face, and even then you still may not achieve the desired results. However when it comes to PPC advertising, you will literally be able to target your ideal target market. Your ads appear based on keywords which you select, this means you can choose location, times, dates, certain segments of the population and much more. If you are smart you will literally be able to gain direct access to your specified target market, both easily and effectively.

Speedy results

PPC is the ideal marketing medium for your business if you are looking to achieve fast results. PPC is one of the fastest ways to get instant results, with the use of online advertising. You literally are able to immediately, reach your target audience, regardless of how niche your products or services may be. Not only will you be able to obtain instant results but you will be able to use these results, to gain even further reach to more remote segments of your target audience. As time progresses, you will be able to figure out exactly how to generate profits and the desired results.

Extremely easy to measure

PPC advertising provides one of the biggest benefits for your business, in terms of measurability. Every single thing which you do, and every action which you take, has clear measurable objectives. You will be able to easily and effectively measure everything related to your PPC campaigns. You will always have access to every single little piece of data which is ideal for measuring profits, views, clicks and much more.

Location targeting

One of the biggest obstacles a business has is reaching a localized audience. If you have a product or service which is geared towards a certain location or locations, you can target these locations immediately. Instead of having to physically go out and call on clients in these specified areas, you can simply select to have your ads shown to people searching in a specific radius or town. This is one of the best ways to reach local customers directly.

PPC increases brand awareness

In addition to all the profits you can make, one of the biggest benefits of PPC for your business is brand awareness. PPC is an excellent way to generate brand awareness, both quickly and effectively. Once people discover your ad, it immediately creates brand awareness. This is particularly useful for new products, new brands, and new businesses.

Beating your competitors

One of the best ways to beat your competitors is to run PPC ads. If they are not using PPC or they are not using PPC effectively, you will immediately beat the competition. This is beside the factor that PPC advertising allows you to see what your competitors are doing. If you are smart and able to strategize in the correct manner, this will definitely put you ahead of your competitors immediately.

It is a great platform for testing

If you want to test different headlines for ad copy, all you need to do is set up different campaigns. You can literally run a few campaigns with different headlines, for a couple of weeks. By reading the data and analyzing the results you will soon be able to tell which headlines are doing better than others. You will also be able to tell which ads have the highest click through rates, which means that they are outperforming the other ads. You can make use of PPC campaigns for all different testing purposes which can directly benefit your business.

Doors are open for mobile targeting

Mobile search is growing in epic proportions every single year. Technology is also advancing really quickly and new devices are continuously appearing on the market. In order to stay ahead in the digital marketing world, it is highly advised that all marketing activities are designed with mobile functionality in mind.
PPC advertising is excellent; it allows you to directly target mobile devices. This is really important as it means that regardless of if a person is using the latest Android device or a tablet, your ads will be optimized accordingly. This allows you to gain the attention of users who are on their mobile devices.

How to Use Money Tap app to Get Instant Cash loans in India

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money tap app

If you need money in an emergency situation, no need to run around or stand in long queues in banks.
Just open Money Tap app, select Amount and click. Money is transferred instantly to your account.

What is Money Tap app?

Money Tap app is a money lending app for immediate cash loans in India. Money Tap app is India’s first app, which helps consumers to get the personal credit line from partner bank. It combines the power of a personal loan and a credit card.

How to Use Money Tap app to get instant Cash loans?

First of all, you need to apply for a Credit Line on Money tap app.
FYI.. “Credit Line” means that the bank will issue a limit of up to Rs 5 lakh, without any collateral or charging any interest.

Step 1: Download & Install Money Tap app.
Step 2: Get instant pre-approval of up to Rs 5 Lakh.
Step 3: Upload KYC documents and get final approval.
Step 4: Choose the amount to withdraw and the tenure.
Step 5: Get your money transferred into your account instantly.
Step 6: Repay EMI’s through app.

How does Money Tap work?

• Transfer as low as Rs. 3000, or as high as your credit limit, to your registered bank account.
• Convert your card spends (Rs.3000 or higher) into EMIs right from the app.
• Know all your charges through the MoneyTap app.

Know The Features and Money Tap Customer Care Number

What’s Inside Money Tap App?

Once you download the Money Tap app from the Google Play Store, you need to upload a selfie for the application form, photo of a PAN card and current residence proof for eKYC.

There are mainly three sections in Money Tap app.

1. Profile
2. Credit decision
3. Amount

1. Profile Creation in Money Tap

If you want to get a loan from a bank, then you need to fill a lot of information & submit plenty of documents. But, with Money Tap the process looks simple and fast.

You also need to enter the purpose for which you require a loan.

It will be much easier if you could simply scan the Aadhar card bar-code and all the required information would be fetched from the card.

2. Credit Decision

Once the eKYC is done than the app takes you to the next level, where you can know about the eligibility for the loan as well as sanctioned amount.

In order to perform ‘Eligibility Check’. You need to enter your PAN details, current organization & residence type. Once these details are submitted, the patent-pending algorithms fetch your CIBIL score, social score, etc
CIBIL score might be the first data point used by MoneyTap for checking eligibility for a loan.

If you pass the eligibility check, then you need to submit last six months bank statements. I highly recommend you to use salary account for this as their target market segment is salaried professionals.

There are 2 options for you to upload bank statements.

1. Secure upload link

Money tap will send you a link on your registered Gmail ID to upload your Bank statements. Upon clicking the link, you will be redirected to the secured portal to upload your Bank statements.

2. Net-banking account

The user has the option to either ‘Login to net-banking account’ inside MoneyTap.
MoneyTap has tied-up with a 3rd party company through which ‘Secure Bank statement upload’ as well as ‘Net Banking Login’ is made possible with mandated security standards and robust protocols.

3. Loan Amount

Once both eKYC and Credit Decision steps are completed, the final step is disbursal of approved loan amount.
Note: Interest is only charged for the amount borrowed with interest rates as low as 1.25~1.5% per month.

You can use Money as you like it

Money Tap App– Transfer the amount you need to your bank account instantly.

Money Tap card– Like any other credit card, you can use your card at any retail stores or at online sites. Convert your spends to easy EMI’s.
There is a one-time setup fee of Rs. 499 plus taxes and the customer would get a MasterCard powered credit card by RBL Bank.

Know more about RBL MoneyTap credit card

Follow MoneyTap on

1.Facebook
2.Instagram
3.Twitter

Top 5 Brain Training Apps that Really Work for You

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Our everyday lives are so much stressful that our brains get isolated.To get rid of this stress and feel refreshed, developers have come up with some great brain training apps. These apps are quite efficient to rejuvenate our wisdom and experiences these days.

Whenever you think that your brain is getting a bot rusty and needs to get on a roller coaster ride of some brainy trainings, following are a few apps to be considered.

1. Lumosity

Lumosity is a kind of home-based gym for your brain. The app is designed specifically for the purpose of improving memory, training your brain, speed and flexibility, as well as developing problem solving skills. Lumosity is an app that personalize training program accordingly to the performance of its users, hence it is regarded as a perfect brain training app.

2. Elevate

Elevate is an app that facilitates the brain with some memory improving processes involved. It is an app that helps you work on the aspects of mind that you really want to improve. There will be several training sessions served based on your choice. Basically, the training sessions include fun games that help in becoming a good communicator.

3. Fit Brains

If you have been on the hunt of a fun brain game which needs to involve training sessions more likely visiting a doctor, then your search ends with Fit Brains. Similar to Lumosity, it is another app that focuses on improving the weak areas. Plus, it is more like a game so you can have fun while training your brain at the same time.

4. Peak

You must know the difference a game and brain training game. Peak has merged the benefits of both. Some expert developers created the app features more than 40 games which feel a bit more like fun games than educational activities, and makes a perfect brain training app for you. The game focuses on improving memory, problem solving skills, attention, mental agility, creativity, emotional control, language, coordination, and much more.
Peak’s outstanding feature is Coach that evaluates your performance and offers tips on further improvement.

5. Brain Challenge

More like regular exercise to stay physically fit, Brain Challenge is a complete Brain Training Program by Gameloft to maintain your brain fitness with the help of exercise. Rather than a personal coach or fun solution to your brain improvement, it is more like an entertainment app.

Author Bio:
Lisa Stephen is an architect, who graduated from Mountclair University in 2002. After his basic education, he started his professional career with a passion. Alongside his job, he intended to continue education and advanced his skills through a lot of online degree programs. His thirst of gaining more and more knowledge has made him reach a level where everyone knows him in the industry. Recently, he has applied for the Online Life Experience Degree.

His part time hobbies include sports like baseball, tennis, pool, and swimming. During his free hours, he also prefers reading some good books.

GST Rate Finder App: How to Use Goods and Services Tax Rate Finder App to find New Tax Rates

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GST Rate Finder App

GST Rate Finder app will help the consumers and businessmen to find accurate rates of various goods and services. The app has been made available for Android platform and will soon be made available for iOS. The app also works in offline mode.
Ex: Any person who has been billed by a restaurant or a hotel, or for any purchase, can cross-verify the correctness of the rate of GST charged.

How to use the GST Rate Finder app and find GST rates imposed on various goods and services?

Step 1: Download the ‘GST Rate Finder’ mobile application from Play Store on Android mobile phones.
Step 2: After downloading the app, enter the name or chapter heading of the commodity or service in the search box.
Step 3: The search will immediately list all the names of goods and services, which was entered in the search box.
Step 4: Click on any of the item and a pop-up window will be displayed containing the GST rate of the item.
Step 5: The pop-up window will also contain the description of goods or services and the chapter heading of the Harmonised System of Nomenclature (HSN).

Also, the GST rate finder has been provided on the portal of the Central Board of Excise and Customs (CBEC).
At the portal, a taxpayer can search for applicable CGST (Central Goods and Service Tax), SGST (State Goods and Service Tax), UTGST (Union Territory Goods and Service Tax) rate and the Compensation Cess on a particular supply.

How to check the Dynamic pricing of petrol and diesel?

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What is Dynamic pricing?

Dynamic pricing is pricing strategy is a way for setting the cost for a product and service that is highly flexible.

Dynamic pricing allows a business to change the prices of their products based on various market factors such as seasonality, competitor prices and page views. It grants businesses higher profits and keeps them competitive and profitable in a crowded market.

Now, Oil marketing companies started revising petrol and diesel rates every fortnight based on global oil prices and foreign exchange rate.

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How to check the Dynamic price of petrol and diesel?

Customers can easily find dynamic rates via-
1. SMS.
2. Indian Oils app- Fuel@IOC.
3. Website.

How to check the Daily price of petrol and diesel via SMS?

The updated fuel prices will also be available on SMS.
Customers can send a message — RSP DEALER CODE TO 9224992249.
The dealer code of each petrol pump is displayed at the fuel station.

How to check the Daily price of petrol and diesel using App?

Customers can download Indian Oils app Fuel@IOC to keep a track of the updated daily petrol prices in all cities.

How to check the Daily price of petrol and diesel using Website?

Customers can also check the daily revision in fuel prices using RO Locator. The link is available through IOC’s official website.

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Best Fashion Shopping App – Myntra

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Best Fashion Shopping App – Myntra

If it is about fashion and lifestyle, Myntra comes first into the mind. The ten years old Indian e-commerce site is a leading platform for fashion and lifestyle which has a collection of more than three lakhs products. It was founded by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena in 2007, and it is based in Bengaluru, India. Initially, Myntra was established as personalisation of gift items, but it expanded its catalogue and started focusing on fashion and lifestyle products.
And now it becomes a favourite fashion destination where customers can find all popular and stylish fashionable products at the right price. Myntra provides delivery to over 19,000 pin codes across India. Myntra coupon codes and deals are also popular among the online bargain hunters.

To make online shopping easier this online marketplace moved to App only business portal model, but due to customers on demand, the desktop version of Myntra got back. Although nowadays they are available on both website and app, the mobile app has gained more popularity than that.

How Does Myntra App Work?

Mobile App is the most convenient way of shopping which is available on Android, Windows, and iOS platforms. You can start shopping at Myntra by downloading and registering yourself in the app. Myntra mobile app is equipped with all the necessary functions where you can explore, discover and buy new things related to fashion. The payment process is also secured with the latest technologies so that your personal and bank details are not compromised.

What Can You Buy on Myntra App?

Myntra App has the wide range of collection which include Kurtis, Sarees, Shoes, T-shirts, Jackets, Jeans, Bags, Skirts, Dresses, Jewellery, Watches, Wallets, Footwear, Home Furnishing and much more for men, women, and kids as well. You just need to browse through the full range of collection and get 100% original products coupled with exciting offers and discounts. Myntra offers 30-day hassle-free returns with the convenience of a cash-on-delivery option, in case you don’t want to make online payments.

For Men: There are a lot of trendy and stylish collections for Men’s fashion shopping. It includes watches, suits, shoes, t-shirts, shirts, backpacks, wallets, sunglasses, smart watches, headphones from brands like Puma, Adidas, Nike, Reebok, Casio, Levis, Pepe and much more.

For Women: When it comes to women’s fashion shopping, Myntra app offers everything at one place. You can pick stylish and trendy products like saree, lehenga choli, salwar suits, dresses, undergarments, party wear, watches, footwear, handbags, accessories, jewellery, cosmetics etc. from top brands like Forever 21, All About You, Mango, Only, AND, W, Biba and many more.
For Kids: It is one of the best platforms to shop for kids too. You can purchase varieties of kids collection including tops, jewellery, footwear, dresses, bags, watches, etc.

Myntra Services

Myntra is one of the top-rated apps for its service quality. Delivery and after sales service of Myntra are very fast and excellent. Moreover, if you are somehow not satisfied with your purchased items you can whether return or exchange the items easily. If you return the item once, you will get the refund within a day along with VAT charges. For making payment, you can choose to pay by Cash on Delivery (available in selected pin codes), Credit Card, Debit Card, Net Banking, Gift Card and Wallet.

Myntra App Offers

You can get your fashion items at the best price with a massive discount. Deal of the day is simply an amazing feature at Myntra app to grab amazing offers while shopping. Under this deal, you can get more than 80% discount on all fashion items from all top brands. If you get a heavy discount on popular brands like Nike, Addidas, U.S Polo Association, Clarks, Crocs, Puma, etc. what can be more tempting than that. Apart from deal of the day, there are plenty of special deals and offers such as Myntra End of Reason Sale, Myntra Big Billion Day Sale, Myntra Buy 1 Get 1 Free Sale, Myntra Festival Sale, etc. Myntra provides some special coupon code to avail the offer. If you never want to miss the deal, you can sign up with Myntra App by Email ID.

How do You Register on Myntra App?

It is very easy to sign up on Myntra app. You just need to go to Google Play store to download the app and register yourself by using your Email ID and phone number. After signing up, you can start shopping. You will get Rs 300 discount on your first shopping at Myntra App by using coupon code at checkout.

How to Easily Choose the Right Fiber Patch Cables?

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We know that fiber patch cable is composed of a fiber optic cable terminated with different connectors on the ends. When selecting the fiber patch cables, what we need to consider is more than the optical cables and components they carries, there are many other devices involved in the connection with fiber patch cables that have to be taken into careful considerations. For example, in terms ofthe fiber types, there are multimode fibers OM1, OM2, OM3, OM4 and single-mode fiber OS2, and same for the connectors, there are SC, ST, FC, LC, MTP/MPO, MTRJ, E2000 and otherconnectors that can be used in different applications and devices.

Facing with so many options of fiber patch cables in the practical applications, how could we choose the right one or ones for our fiber optic network or system? Just let below six easy steps to help you make it.

1. Select the right connector type (LC / SC / ST / FC / MPO / MTP)

Different connectors are used to insert different devices. If the ports of devices at both ends are the same, you can use the LC-LC / SC-SC / MPO-MPO fiber jumper. LC-SC / LC-ST / LC-FC fiber jumper may be suitable if you want to connect devices with different types of port.
Select the right connector type

2. Single-mode or multi-mode fiber, how to select?

Single-mode fiber jumpers use 9 / 125um fiber, multi-mode fiber jumpers use 50 / 125um fiber or 62.5 / 125um fiber. Single-mode fiber jumpers are mainly used for long-distance data transmission. Multi-mode fiber jumpers are mainly used for short-distance transmission. The general single-mode fiber jumpers can be identified by the yellowjackets and themulti-mode fiber jumpers are with orange or blue jackets.

3.Simplex or duplex fiber optic cables, which one do you need?

Simplex fiber optic cable means that the fiber jumper is equipped with only one cable, with only one fiber connector at each end for the bidirectional (BIDI) optical module. Duplex fiber optic cables can be seen as two side-by-side fiber jumpers for ordinary optical modules.

Simplex or duplex fiber optic cables

4. Select the right length (1m / 5m / 10m / 20m / 30m / 50m)

Fiber patch cables have different lengths which are normally within 0.5m – 50m, but currently, customized length is also available for lots of fiber optic manufacturers such as Cozlink. You can select a proper length according to the distance between the devices to be connected.

5. Select the right polishing type of connectors (UPC / APC)

The loss generated by APC connector is lower than that generated by the UPC connector, because of which, the APC connector typically has better optical performance than the UPC connector. In the current market, APC connectors are widely used in FTTx, Passive Optical Network (PON) and Wavelength Division Multiplexing (WDM) and the applications which are relativelymore susceptibleto the return loss. However, the APC connector is usually more expensive than the UPC connector. So you should consider based on your actual application whether you really need an APC connector or not. For those applications where require high-precision optical signals, APC connector should be the first consideration; but for the other less sensitive systems, UPC connectors will perform as good as APC. Typically, the fiber jumper with the APC connector is green and the color with the UPC connector is blue.

type of connectors (UPC APC)

6. Select the right jacket of fiber jumper (PVC / LSZH / OFNP / Armor)

Typically, there are three common types of jackets for fiber patch cords: PVC, LSZH, OFNP. PVC jacket is generally common, with general fire resistance, but is the one with the lowest price; LSZH jacket is made of low-smoke halogen-free material, environment friendly and good flame retardance, but the price is more expensive; OFNP jacket refers to the US Fire Safety Council standards, this material is able to flame retardant, and would be automatically extinguishedwithout fire, but it is the most expensive, suitable for large-scale data centers.

In addition to the above three jumper jackets, there is another type called armored fiber jumpers. Its steel casing structure makes it very strong to protect the fiber, bending resistance ability is relatively better; this type of fiber jumper cable can withstand higher pressures, so they are suitable to be laid along the floor and in other areas that may be trampled. This fiber jumper also has a strong wear resistance, anti-pulls, and anti-rat bite and so on.

Select the right jacket of fiber jumper (PVC LSZH OFNP Armor)

Conclusion

Technically, among all the kinds of fiber optic products, fiber patch cable is relatively easier to understand. The above 6 aspects are the most critical elements which can help you know about fiber patch cable in a short time or keep you from the inferior or wrong fiber patch cables when doing purchase. Fiber patch cords are widely used in various fiber optic network systems with playing a significant role, so selecting the right fiber patch cables will definitely make your network system and devices free from the low efficiency or needless troubles.

The Best Content Marketing Tips for 2017

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In the year 2017, the digital marketing landscape is largely driven by the mantra “content is king” and many SEO practices has become irrelevant and are not considered because Google’s ranking algorithms are constantly changing and have improved lately.

There was atime when you could insert a keyword in title, meta-description, or in the body of the article and could get your content to rank at the top in Google. But that is not how things work today. Although thepractice of stuffing is not obsolete in any way but sure has taken a backseat.

The attack from Google on many such practices have made experts claim in anger and frustration that the domain of SEO is long dead. That is far from the truth because while the techniques may not be very much welcome the field of SEO is alive and kicking!

The difference in the SEO of the old and in 2017 lies in the content being churned. The content has been linked and integrated into newly found ways that have simply made SEO to take an 180 degrees turn for good. Bearing in mind the above, what content marketing tips we have in store for you? Read on and find out.

UX signals reign king

Google’s aim has always been to allow its crawl bots to be able to read and evaluate every bit of content there is. The crawl bots analyze the content for its usefulness and how well it is written. And Google is moving closer day by day in achieving this objective.

It is due to the momentum being shifted away from semantic analysis to user experience, UX for short. The UX signals allow Google to accomplish its goal. Since UX signals cannot be deceived as opposed to our routine keyword stuffing practices, thereby marketers are genuinely producing the content which serves takeaway for the visitor and not gibberish.

The quality thus has become extremely high with regards to content. In turn, this has led to higher rankings. 2017 will is experiencing a heavy reliance on research and writing skills for rankings than SEO tricks.

Close measurement and analysis of content performance

Any company’s content strategy should be monitored as this is crucial. This is because when you monitor your content you realize which bits of the content are working and which ones are irrelevant. That is how you become aware of the impact of content on your conversions.

Another tool via which you can keep your content in check is through the evaluation of UX metric which enables you to figure out how your returning and new/potential users are engaging with the content.

Video content will be more prevalent

With the popularity of platforms such as Instagram, Snapchat and YouTube, pressures and catering the need for video content will continue to surmount. Therefore, marketers should consider it as an important element in order for their company’s content marketing strategy.

As of late, Facebook live streaming has garnered popularity so for a company to flourish and for it to be wildly successful, video content cannot be ignored. It can also serve to provide your UX metrics the necessary boost because, naturally, 10 minutes video is more likely to hold user’s attention than a 1500-2000 words article/text.

Creative writing skills will beat out SEO tricks

We already mentioned it that writing skills are going to be crucial during the year 2k17 and onwards than just SEO tactics. I say this because the number of shares your content gets helps to elevate your search engine rankings (SERPs). So writing skills are in demand.
Headlines and sub-headers, in addition to copies, will ensure that your visitors stay on the page longer. Is it not the ultimate objective of doing SEO in the first place?

Backlinks

The linking of other high-quality material such as sites or influencers to your content is still relevant and plays a vital role in ensuring SERPs. It never gets outdated because the idea of combining a significant impact yielding material with your content will give the company an edge.

As a result, more shares ensue and the content serves as a source for highly influential articles/videos. You can accomplish this task by thoroughly researching what impact yielding material have been shared in the past and upon capitalizing on that you can churn out thecontent of value.

In conclusion

As you can see from the points above that content marketing will never be the same in 2017. You can refer to the above tips and other best practices in order to leverage the content marketing to its maximum potential.

Author bio:
William Garciais a digital marketing expert and loves to write in his leisure time. You can consult him for content writing services by following him on Twitter, Facebook, and Google+.