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The Biggest Benefits of PPC For Your Business

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Deciding to make use of PPC advertising for your business, is a never an easy one to make. The fundamental reason why there are mixed views on the topic is that each business has a unique niche and therefore a unique experience. This is in addition to the factor that not all PPC campaigns are successful. It is very common for businesses to choose to outsource their PPC marketing to external entities who are more experienced in this line of advertising. If you are able to find the right company to outsource your PPC too, it is extremely important to ensure that they are willing to understand your business fully.

The Biggest Benefits of PPC For Your Business

The truth of the matter is that PPC advertising usually goes either one of two ways. Either you end up wasting your money and not achieving the desired results, or you reach optimal levels of success. The reason why some people fail with PPC while others succeed is usually due to a lack of knowledge. When a PPC campaign is carried out in the right manner, the results can be incredible. Even though there is a learning curve involved in the process, if you are prepared to put in the energy and efforts, the benefits will be well worth it. There are actually huge benefits of PPC for business and some of these may be interesting for you to learn and discover.
Today we are going to talk about some of the biggest benefits of PPC for your business

PPC is budget friendly

One of the best aspects of PPC marketing is that it is budget friendly. Regardless of the size of your business, you will have many choices available to you. You are able to determine how much you wish to pay per click. There are no budget restrictions which means that you can start off as small as you want to. You are able to fully analyze profits and loss and make relevant decisions accordingly. You can always increase your spending’s according to your success rate. There are also options for you to test out certain campaigns, and later on, choose which campaigns you would like to focus on. The options for your budget and pocket are very convenient. However, in order to avoid making costly mistakes, you should consider hiring a pay per click marketing agency.

Access the right target market

In organic online marketing, it can honestly take year on end to reach your ideal target market. You can strategize until you are blue in the face, and even then you still may not achieve the desired results. However when it comes to PPC advertising, you will literally be able to target your ideal target market. Your ads appear based on keywords which you select, this means you can choose location, times, dates, certain segments of the population and much more. If you are smart you will literally be able to gain direct access to your specified target market, both easily and effectively.

Speedy results

PPC is the ideal marketing medium for your business if you are looking to achieve fast results. PPC is one of the fastest ways to get instant results, with the use of online advertising. You literally are able to immediately, reach your target audience, regardless of how niche your products or services may be. Not only will you be able to obtain instant results but you will be able to use these results, to gain even further reach to more remote segments of your target audience. As time progresses, you will be able to figure out exactly how to generate profits and the desired results.

Extremely easy to measure

PPC advertising provides one of the biggest benefits for your business, in terms of measurability. Every single thing which you do, and every action which you take, has clear measurable objectives. You will be able to easily and effectively measure everything related to your PPC campaigns. You will always have access to every single little piece of data which is ideal for measuring profits, views, clicks and much more.

Location targeting

One of the biggest obstacles a business has is reaching a localized audience. If you have a product or service which is geared towards a certain location or locations, you can target these locations immediately. Instead of having to physically go out and call on clients in these specified areas, you can simply select to have your ads shown to people searching in a specific radius or town. This is one of the best ways to reach local customers directly.

PPC increases brand awareness

In addition to all the profits you can make, one of the biggest benefits of PPC for your business is brand awareness. PPC is an excellent way to generate brand awareness, both quickly and effectively. Once people discover your ad, it immediately creates brand awareness. This is particularly useful for new products, new brands, and new businesses.

Beating your competitors

One of the best ways to beat your competitors is to run PPC ads. If they are not using PPC or they are not using PPC effectively, you will immediately beat the competition. This is beside the factor that PPC advertising allows you to see what your competitors are doing. If you are smart and able to strategize in the correct manner, this will definitely put you ahead of your competitors immediately.

It is a great platform for testing

If you want to test different headlines for ad copy, all you need to do is set up different campaigns. You can literally run a few campaigns with different headlines, for a couple of weeks. By reading the data and analyzing the results you will soon be able to tell which headlines are doing better than others. You will also be able to tell which ads have the highest click through rates, which means that they are outperforming the other ads. You can make use of PPC campaigns for all different testing purposes which can directly benefit your business.

Doors are open for mobile targeting

Mobile search is growing in epic proportions every single year. Technology is also advancing really quickly and new devices are continuously appearing on the market. In order to stay ahead in the digital marketing world, it is highly advised that all marketing activities are designed with mobile functionality in mind.
PPC advertising is excellent; it allows you to directly target mobile devices. This is really important as it means that regardless of if a person is using the latest Android device or a tablet, your ads will be optimized accordingly. This allows you to gain the attention of users who are on their mobile devices.

5 Reasons Why Your Business Should Focus on Social Media Marketing

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Online marketing has gained so much momentum that it has already shoved out the window traditional means of marketing. Yes, a number of businesses still invest on print, television and radio advertisements, but we cannot deny the difference in the number of leads generated and converted when compared to results of online efforts such as social media ads (in FB, Twitter, Instagram, etc.), organic search, paid search, and more. With online marketing at its peak, social media marketing has become the best form of online marketing strategy.

Social media marketing is definitely making waves as more people are becoming digital every day. Statistics from WeAreSocial Singapore’s Digital in 2016 report showed that for January 2016, 46.23 % of the world’s total population or 3.419 billion people are very active online. Furthermore, 2.307 billion people are very active social media users. As more people are being present online, social media marketing has become the best weapon for businesses in order to grow and achieve their goals and target sales or leads.

Why should businesses focus on social media marketing? Here are the five (5) reasons why:

1. Social Media Drives Relevant Traffic to Your Website

If you want relevant traffic to come to your website, then social media is king. For so many years, marketers focus in driving traffic to websites were the search engines, but with the advent of social media and everyone going mobile, resources have been spent for more referral traffic to site. How is it possible? For most businesses, they put direct links to the website in the social media accounts’ profiles, status updates, content posts, etc., thus, social media users can just click on the links and be directed to the website.

Also, with the use of social media, a website’s search engine rank is boosted making the site more visible during the search. Digital marketers need not exhaust all attention to a well-made custom web design and search engine optimization tactics. This is possible as most social networking sites such as Facebook and Twitter are now indexed by Google.

2. Social Media Improves Your Reach

Social media allows businesses to target a specific market. Businesses need to establish a link with the right prospects and leads in order to achieve marketing goals quickly. Solely relying on the website will only give a business tens of quality leads from hundreds of traffic. With social media, you can easily target those who you think will be interested with your service or product.

Furthermore, active marketing on social media accounts will result to numerous shares, likes, and comments to your content, thus, making them more visible in the news feed. As your content becomes viral, its reach becomes wider as well.

3. Social Media Helps You with Branding Awareness

Building on your social profile actually helps establish your brand. Brand awareness is very essential for every business. Through social media, you can build your following by showing the entire social media community about who you are as a brand. Marketers should allocate resources to coming up with a personality online.

Successful marketing strategies for brand awareness in social media usually involve showing the public what the business is inside and out, how they take care and interact with customers and how unique the brand is. With social media, you can strengthen your brand and reinforce a positive image for your business to those who are interested with the type of service or product you have.

4. Social Media Helps You Better Your Search Engine Optimization

Social media marketing has become significant to search engine optimization strategies. As more social networking sites are being indexed by Google, the more social profiles you build the better your ranking is on search.

Social networking sites have become search engines themselves as well. Take for example Facebook, Twitter and Instagram – you have the ability to search relevant keywords in these social networking sites. With the updates in social media, businesses have to improve their social presence right away and let social accounts dominate the search engine results.

5. Social Media Helps You with Customer Engagement

There is minimal interaction in company websites. Furthermore, if there is any form of interaction in company websites, they are restricted. With social media, it is easier to communicate you’re your customers 24/7. Engaging with customers boosts your brand through more following, likes and shares. Customer engagement is one way of building your social media presence. When a customer posts how much she liked your service and tags you, it is now easier to relay your thanks. Keep track of all interactions your customers do with your social media accounts and make sure you show them that you are reading every single thing they say about your brand.

Social networking sites are here to stay and social media users are growing by hundreds of thousands each day. For businesses to thrive in this purely online world, then it is about time to start making a social media presence and if you already have one, make tremendous efforts in boosting it. Invest on a social media marketing plan today and prevent your business from going down the drain.

About the Author

Kevin Clyde Sumalinog is the Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. He is responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

Online Marketing Mistakes That Could Affect Your Business

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If you are in business and have not yet tapped the potential of digital or online marketing to help boost your business, then you could have been living under a rock. In this digital age, everyone is all eyes on the internet that a lot of companies have extended marketing from physical to digital. Why not? The web can open up a lot of opportunities even to small scale businesses without too much marketing budget.

But before we jump into the bandwagon aimlessly, here are a few tips for us to not engage in digital marketing in vain. For sure there are a lot of blogs that we have read on how to maximize the internet or how to do effective online marketing, but here are straight tips on what NOT to do to avoid causing negative impact to our businesses. Here are online marketing pitfalls that we should be avoiding.

1. Starting with lack of preparation and knowledge.

When we decide to go online with our marketing, we must be armed with all the knowledge about the digital world, our own products or brand, and the market we are reaching to. These three items are the essential fundamentals that will comprise an effective online marketing strategy.
We need to understand the digital world and how it operates. If we don’t, we will easily lose in the digital battle for the lack of a good strategy that will best work for our kind of business. So before we set foot on digital marketing, let us first thoroughly study how it works, the benefits that our business will get, and the next steps we need to take.
We need to understand our brands, too, to be able to position it the best way. There is no standard template in marketing a brand. Every marketing strategy will be poised differently to deliver the unique message of the brand. To come up with an effective online marketing strategy, it is best to understand our brands to communicate them best especially in a media as tricky as the internet.
Lastly, we need to understand our target market so we are able to communicate through their language. Even if it’s all online, digital marketing should be created distinctly to capture the target audience.
Therefore, the lack of knowledge of the three things above will cause any digital marketing launch to fail whether immediately or eventually since the plan is not founded on a true understanding of the media, the brand, and the target market which are basic requirements to any marketing strategy whether online or physical.

2. Thinking that marketing is an expense rather than an investment.

There are lot of things that we can do to market online. We can hire experts to help us with solid content marketing and SEO strategy, we can do promotions, we can pay influencers, we can have paid advertisements. Whether we are a big conglomerate or just a start-up business, we have to understand that it takes money to make money. Thus, we would really need to invest and allocate budget for marketing to reach our audiences, and to encourage them to try, switch, or use our brands. It is wrong to think that we can skimp on marketing just because almost everyone is online. We have to remember that if we don’t try to make it big in the internet, we can easily be missed and ignored in a big ocean of other better and bigger players.
The tip though is to be smart and selective in choosing who to partner with. There are quality and reliable companies who will help us with our content and online marketing needs without spending too much.

3. Not having a clean and relevant content.

Once we are on online marketing, we might as well do it right. Having a solid and valuable content is very essential. It can make or break any business, big or small. So when we publish contents, it is important that, as owners and managers, we read through them or hire experts that can really guarantee that they are clean, meaning free from spelling and grammar errors, and relevant, that they really speak of what we want to communicate to our audience.
When it comes to promotions, we must be careful to not over-promote or else our audience will see us to be too biased. They would rather want to read about how their needs and wants are addressed, in general or with relation to our brand. When we are not too promotion-focused, we would sound more reputable as a company and as a brand.

4. Not following-through on satisfied customers or loyal patrons.

Most of the time, we have the tendency to open-fire. We would like to hit on anyone who is online, sending emails to whoever, or starting forums that are geared to attract anyone. But what we often miss is to follow-through or utilize satisfied customers. These are those who left great reviews or good comments, and those who have really made actual purchases of our brands. We can always go back to them and leave a reply on their comments and reviews or send them personalized mails and brochures. The personal touch that we intentionally apply on these few can send ripples of positive effect when they leave more and more positive commentaries and tell others about us.

5. Missing on delivering what the brand promises.

Marketing is full of promises. Yes, when we do marketing, it is but right to position our companies or our brands the best way we can. We should always be inclined to convincing our audience to notice us, to choose us, to prefer us. That is what marketing is all about in the first place. But it is equally important to satisfy the needs of our market from the first moment of truth until the time we deliver the promise. Meaning, we must not be over-promising that which we cannot deliver. The moment we fail to provide that which we have proudly promoted, no amount of marketing can ever bring a dissatisfied customer back. Therefore, it is a must that our online marketing is truthful up to the point of actual product consumption or service completion.

These are just five simple and basic things but could potentially cause great damage to our businesses if not avoided. So if you are not yet on online marketing, perhaps now is the time for you to join but watch out for those pitfalls. For those who have been marketing digitally, well, it’s not too late to reflect on your practices and see if there are things above that you have been doing. It is never too late to change and never too late to fully reach our businesses’ potential through online marketing.

Author bio: Kevin Clyde Sumalinog a Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing.You can find us on Twitter: @proweaver

PayPal Alternatives You Should Consider

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PayPal Alternatives

Online payment systems revolutionized the way we pay for goods and services and provided strong support for further growth of e-commerce businesses. They also enabled us to send money abroad with only few clicks and avoid paying high commission fees that banks for international money-transfer services regularly charge.

So far PayPal has been the most popular online payment app, it is used by more than 159 million people around the world and recognized by most e-commerce businesses. Until lately PayPal didn’t have too much competition on the market. Recently we’ve seen launches of many new apps, which made online payment market more competitive than ever. In this article we reviewed some of the best PayPal alternatives you can find online.

 

Skrill- for low-cost transfers

Skrill is mainly focused on money transfers between individuals, and you will rarely find its icon on e-commerce websites. It is also a preferred money-transferring app for many freelancers from developing countries, because it allows people to transfer money from their Upwork.com accounts, without charging any commission.

This system can work with 41 different currencies and it supports many different credit and debit cards. Skrill account is tied to user’s e mail address, and there’s no limit on how many addresses can be used on one account.

Alternative Payments- for e-commerce entrepreneurs

This set of online e-commerce payment tools enables entrepreneurs to widen their market and accept payments from abroad. Alternative Payments works with European Eurodebit, Brazilian Boleto Banacario and many different bank transfer apps that enable people from all six continents to purchase products on e-commerce websites that introduced this system. Alternative Payments also enables entrepreneurs to target customers from different parts of the world, with using their language, bank transfers and currency.

Payoneer- for flashing your MasterCard

Unlike other systems that we mentioned so far, Payoneer enables its users to order their own MasterCard, which means that they can withdraw their funds on almost all cash machines around the world. This option is very appealing to freelancers, and people who like to shop in regular brick and mortar stores. Payoneer users can also exchange money through cross-border wire transfers and can pay for goods in e-commerce stores with their debit card account.

Google Wallet- for paying with your phone on PayPass terminals

Since Google is the company that both follows and invents new trends, rising interest in mobile shopping, encouraged them to introduce Google Wallet, one of the most superb mobile payment apps. Unlike other systems mentioned in this article Google Wallet uses near field communication and PayPass enabled checkout, which allows its users to pay goods on the spot, in stores that support MasterCard PayPass or Visa PayWave systems. Google Wallet is also integrated with Gmail, and can be used for sending money by mail, wrapped in special attachments.

Amazon Payments- for shopping in the most famous online store

Since Amazon doesn’t use other online payment systems they decided to introduced Amazon Payments. This app focuses on providing the same easy checkout process for its users as the one they can find on Amazon online store. Other than online purchases, this payment app can be used for SMS payments that can be directed to online stores or other individual users. Recently Amazon Payments also included PayPhrase feature, which allows users to purchase products on Amazon with typing a passphrase that replaces all credit and shipping information.

 

Online payment systems are very helpful for both consumers and online retailers. By using them, consumers can avoid leaving their personal and credit card information on e-commerce websites, which prevents them from becoming victims of cyber crime. At the same time retailers can have much bigger reach and overcome number of geographic limitations with introducing different online payment systems on their websites.

How a Good Digital Marketing Campaign Can Turn Your Business Around

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Large part of marketing already shifted to cyberspace, and in 10 years or so digital marketing growing trends will close several traditional marketing channels. It is easy to realize all the benefits of digital marketing campaigns, especially when we are comparing them to TV, radio, magazine or billboard commercials. In this article we reviewed some of the most important digital marketing benefits that will boost company’s profits and enable it to spread its offer to other markets.

Easier targeting- reaching more interested customers

If we choose some of the popular ad platforms, like Facebook Ads or Google AdWords we will be amazed how many different tools and filters for audience targeting we can use. Billboards and similar commercials offered very limited targeting possibilities. TV commercials could be played at certain part of the day, or during shows watched by targeted audience, but these targeting practices seem like they came from Stone Age, comparing to Google site-targeting advertising or targeting model offered with Facebook and Instagram Ad platforms that use personal preferences of social network users to deliver ads exclusively to people interested in products or services they promote.

Multimedia- engaging customers in a new way

Digital commercials can be posted in many different forms. Until recently short messages and text ads were the most popular ad forms. Than flashy and colorful photos came along, especially when Facebook allowed bigger pictures to be assigned to posts on business page’s news feed.

Recently videos and streaming are becoming very popular, since Twitter and Facebook introduced changes to their news feeds that automatically play videos in silent mode. YouTube also played a huge role in promoting video commercials. This service, used by billions of people, now automatically plays ads before each video users are about to watch. Streaming became increasingly popular with high popularity of Periscope, one of the most praised streaming apps, that was purchased by Twitter last year.

Lower costs- saving more money for production

When we investigated prices companies pay for their TV ads, we were shocked to hear about thousands and in some cases even tens of thousands of dollars paid for a few commercials in prime time. With this money companies can easily reach millions of people through online marketing and thoroughly explain them all the benefits of products and services they are offering.

Even if company’s self-taught marketers get stuck with their campaign and their ads experience ’fatigue’ period, entrepreneurs can always hire professionals and community managers to boost their reach with their proven techniques. There are many digital agencies in Sydney and its surroundings which can provide e-commerce expertise at very affordable prices.

Superb analytics- for better understanding of marketing strategy effects

Older marketers remember traditional strategies they used for measuring viewer engagement of TV ads. Good old Nielsen ratings were never as accurate as results of digital marketing campaigns. With new analytic tools we can accurately measure how many targeted individuals was reached by our commercial as well as how many of them took action and clicked on our banner or liked and shared our Facebook post.

Immediate feedback and support- improving customer loyalty and CE

Many different companies use social networks for their product or service support. This way they can engage real-time, two-way conversation with their customers and improve their loyalty with their agility and politeness.

In addition to this social networks also enable customers to leave feedback directly on their pages, which companies can use for promotional purposes or for improving their products, services and marketing strategies in the future.

 

Digital marketing is the cheapest way of promoting your brand, and when we combine this price with its targeting abilities, superb analytics and of course its outstanding effects, it’s almost easy to wonder how come people still use (and invest money in) any other marketing channels.

4 Major Ideas and Strategies for Creating a Killer Explanatory Business Video For 2016

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Are planning to make an investment in an explanatory video this year for better marketing results? We all know that business videos can explain your products and services in 60 – 90 seconds. Explanatory business videos are considered to be one of the best ways of engaging your clients and customers, making them familiar with their business. The only hardest thing here is to get things right. Since explanatory business videos are something that may turn out to be a smack dab for your homepage, and the very first thing to your visitor’s experience it is essential to nail it the very first time. Given below are some of the major tips for creating an explanatory business videos for a better 2016.

The script for your business video

The first thing for your business video is that it should be well written, as it is the foundation of your business video. Script is something that needs to sound professional enough or else the entire thing would turn out to be a flop turning out to be short. The script here is exactly what you would need your marketing audience to know in a shorter period of time grabbing their attention. Just like the newspapers are written at the third grade reading level, in the same way the script must be written that the ones who are watching it understands it. Visuals are the second most important thing when it comes to enterprise business videos, as it helps to reinforce what the audience has been hearing and would make them remember the message told throughout the business video.

Understanding who your market audience is and what are their needs

Before you begin to write the script or have the camera rolling, then do think about who your marketing audience is and what are their needs. Through the business video your business objectives would help them segment their marketing audience. Say for example if your motive here is too help you segment your marketing audience and drive awareness, your marketing audience would then here be quite different and much larger than say individuals who are already on your website and need a little nudging dropping products into the cart.

Using a professional voice for your business video

Nothing can ruin your business video unless and until it turns out to be a poor audio. We have all heard and come across videos that are crackly voice over seemingly recorded on a talk boy. Sometimes the quality would seem to be fine but the voice just does not turn out to be the way it has to be. In either of the ways investing in a professional talent is a must and there are plenty of options out there that would help you come out with one of the best business video.

Length for your business video

Desktop users generally tend to watch the business videos for less than 3 minutes and not more. Mobile users may be would turn out to stick for a longer period of time, followed by the tablet users who have an attention span of more than 5 minutes. Business videos are generally considered to be a hook or a gate way to the next step, but remember not the whole story. You would here have just 10 seconds to grab the attention of your marketing audience, followed by max three minutes of their time. So have your point being brought across but keep it short and simple.
So thinking about invigorating your business videos with some snazzy and new explanatory business videos then these were some of the major tips you could follow. What other strategies would you like to add to the article above? Do leave your thoughts and comments below.
Author Bio:
Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on improving Enterprise Online improving Enterprise Online Video Platform.