In the year 2017, the digital marketing landscape is largely driven by the mantra “content is king” and many SEO practices has become irrelevant and are not considered because Google’s ranking algorithms are constantly changing and have improved lately.
There was atime when you could insert a keyword in title, meta-description, or in the body of the article and could get your content to rank at the top in Google. But that is not how things work today. Although thepractice of stuffing is not obsolete in any way but sure has taken a backseat.
The attack from Google on many such practices have made experts claim in anger and frustration that the domain of SEO is long dead. That is far from the truth because while the techniques may not be very much welcome the field of SEO is alive and kicking!
The difference in the SEO of the old and in 2017 lies in the content being churned. The content has been linked and integrated into newly found ways that have simply made SEO to take an 180 degrees turn for good. Bearing in mind the above, what content marketing tips we have in store for you? Read on and find out.
UX signals reign king
Google’s aim has always been to allow its crawl bots to be able to read and evaluate every bit of content there is. The crawl bots analyze the content for its usefulness and how well it is written. And Google is moving closer day by day in achieving this objective.
It is due to the momentum being shifted away from semantic analysis to user experience, UX for short. The UX signals allow Google to accomplish its goal. Since UX signals cannot be deceived as opposed to our routine keyword stuffing practices, thereby marketers are genuinely producing the content which serves takeaway for the visitor and not gibberish.
The quality thus has become extremely high with regards to content. In turn, this has led to higher rankings. 2017 will is experiencing a heavy reliance on research and writing skills for rankings than SEO tricks.
Close measurement and analysis of content performance
Any company’s content strategy should be monitored as this is crucial. This is because when you monitor your content you realize which bits of the content are working and which ones are irrelevant. That is how you become aware of the impact of content on your conversions.
Another tool via which you can keep your content in check is through the evaluation of UX metric which enables you to figure out how your returning and new/potential users are engaging with the content.
Video content will be more prevalent
With the popularity of platforms such as Instagram, Snapchat and YouTube, pressures and catering the need for video content will continue to surmount. Therefore, marketers should consider it as an important element in order for their company’s content marketing strategy.
As of late, Facebook live streaming has garnered popularity so for a company to flourish and for it to be wildly successful, video content cannot be ignored. It can also serve to provide your UX metrics the necessary boost because, naturally, 10 minutes video is more likely to hold user’s attention than a 1500-2000 words article/text.
Creative writing skills will beat out SEO tricks
We already mentioned it that writing skills are going to be crucial during the year 2k17 and onwards than just SEO tactics. I say this because the number of shares your content gets helps to elevate your search engine rankings (SERPs). So writing skills are in demand.
Headlines and sub-headers, in addition to copies, will ensure that your visitors stay on the page longer. Is it not the ultimate objective of doing SEO in the first place?
The linking of other high-quality material such as sites or influencers to your content is still relevant and plays a vital role in ensuring SERPs. It never gets outdated because the idea of combining a significant impact yielding material with your content will give the company an edge.
As a result, more shares ensue and the content serves as a source for highly influential articles/videos. You can accomplish this task by thoroughly researching what impact yielding material have been shared in the past and upon capitalizing on that you can churn out thecontent of value.
As you can see from the points above that content marketing will never be the same in 2017. You can refer to the above tips and other best practices in order to leverage the content marketing to its maximum potential.
William Garciais a digital marketing expert and loves to write in his leisure time. You can consult him for content writing services by following him on Twitter, Facebook, and Google+.