Rakesh Doddera

How to use Bounce app to book bike for rent

March 28, 2019 by Rakesh Doddera Leave a Comment

In this topic, i will going to show you how to use Bounce app to book bike for rent.
Bounce by metrobikes, is India’s first smart urban mobility solution, with a mission of making daily commute stress-free, time-saving, reliable and convenient.

Bounce offers you Three plans:

1. Short Ride- point to point city rides – You can pick up and drop the bike anywhere you want to for short one-way rentals at Rs. 5/KM + Rs 0.5/min.

2. Long Rides – hourly, daily, weekly or monthly rentals. – You can rent bikes for longer duration on a daily, weekly or monthly basis at a very reasonable price starting as low as Rs 15 per hour & Rs 199 per day. You can pickup vehicle at selected locations, which is Hassle-free.

3. Commute Plan– This is a subscription plan, where you will get an assured bike from the Metro Station (37 metro stations across Bangalore) which you can take it to your office/home and be charged just for the distance and not for the time i.e Rs.3/KM. Fuel, insurance and Helmet all are inclusive.

How Bounce App works?

1. Customer books through BOUNCE app.
2. Locate the nearest bike for the booking.
3. Confirm booking.
4. Enter OTP & RIDE.

How to Download and use the Bounce App?

Step 1: Download and install the Bounce App in Google Play store / iTunes- Apple app store.
Step 2: Login using mobile number, complete your profile by uploading front & back photo copies of driving license and your selfie.
Step 3: Locate & select the nearest Bike and press Pickup.
Step 4: Enter Destination location which displays ETA screen with distance, time and amount.
Step 5: Confirm Pickup.

How to use Bounce bike?

Step 1: Once you confirm booking, you will receive 4-digit OTP and along with that you will have Navigation option to locate the bike.
If you need any help from bounce team, you can click on HELP.
Step 2: As soon as you reach to your bounce vehicle, you need to press ( # + OTP)
Step 3: Press the trunk button to take out the helmet.
Step 4: Self start the bike.

How to operate Bounce bike?

Start Trip – Press ( # + OTP)
Engine Off – Press (# + Engine)
Pause Trip – Press ( # + Pause) (Turn handle to the left)
End Trip – Press ( # + End) (Turn handle to the left)

Note:
1. Please pickup the bike within the 20min or else your booking will be cancelled.
2. You will also receive SMS with link to vehicle documents like RC document and Vehicle Insurance.
3. If you run out of Fuel, then you can refuel from the nearest Fuel station.Send the bill to Customer-support@bounceshare.com. Bounce team will refund the amount to your Bounce wallet.

Top 6 IoT Security Threats

September 27, 2018 by Rakesh Doddera Leave a Comment

It wasn’t that long ago when people looked at Internet of Things as a fad, the idea of billions of devices connected to one another seems more like fairy-tale speech. But over the years, this technology has become more and more commonplace, both in industrial and the home. Smart TVs are becoming commonplace in the boardrooms, along with surveillance cameras, HVAC and lighting systems.

While we may look at IoT and its rise to prominence as novel, many of its common security weaknesses aren’t exactly new things. But when looking at the security concern of IoT, it differs somewhat form traditional IT security, as it requires awareness of a number of different areas, such as the following:

1. Remote Vehicle Control

As our vehicles become smarter and are linked to the internet, they also become more vulnerable to attack. Hackers have already proven that they are capable of taking control of a Jeep, changing its radio station, changing air conditioning levels, slowing the vehicle down when in motion and starting the window wipers. As a result of this news, over 1.4 million vehicles were recalled, but these same hackers said, through their research they were able to find additional vulnerabilities that they can exploit, vulnerabilities that were not addressed by the initial patch created for these recalled vehicles. Although it is said that the car industry is doing a good job in securing its vehicles, most feel it’s only a matter of time before new vulnerabilities are found and exploited.

2. Lack of Network Awareness

One major problem is that a great many organisations are completely oblivious to what exists on their network, and thus are unable to properly determine whether or not their IoT device has been misconfigured by them or a hacker. Maintaining a dashboard-like view can be rather difficult for all devices attached to a network. In most circumstances organisations are only able to see around 60% of all the devices that are connected to its network environment. This is an issue that is prevalent across a great many industries, from manufacturing to health care, to the finance sector.

3. Secure Communications

Once these IoT devices have been secured, the next security step for these devices is to ensure that all communication across the network between the cloud service, app or devices is all fully secure.

Many of these IoT devices do not use encryption when transmitting messages across a network. However, best practices state that some form of transport encryption is used, and standards like TLS be adopted. Using separate networks in order to isolate devices is another way to establish private and secure communications, so that all data transmitted is secure and confidential.

4. Remote Recording

There is this possibility that computer hackers could hack into your IoT devices and record the owner of these devices without his/her knowledge. Such information has come to light as a result of work carried out by the Central Intelligence Agency (CIA). WikiLeaks documents divulged the fact that the spy agency was aware of many zero-day exploits on IoT devices, but did not expose any information on the bugs used, as they hoped to use these vulnerabilities to secretly record conversations in hopes of acquiring information about America’s enemies or adversaries. These documents outlined vulnerabilities that existed in Android and iOS smartphones, and smart TVs. The most nerving implication is that computer hackers could also be aware of these exploits and use them for their own ends.

5. Spam

It was only several years ago when we had the first ever attack involving IoT devices that were used by a multitude of people, in order to send out in excess of 300,000 spam emails per day, across internet-connected devices, including TVs, smart refrigerators and routers. The attackers were able to send around 10 messages per device, making it extremely difficult to pinpoint and block the origin of the attack.

However, this attack was only the first of many to come,as IoT spam attacks have continued up till today.

6. Predict and Counter Security Challenges

One IoT security challenge, which can be said to be long term, is the implementation of security intelligence, not just for mitigating and detecting issues, as and when they occur, but also for predicting and protecting against potential security breaches and attacks.

Threat modelling is an adopted approach to predicting these security challenges. Other methods entail application analytics and monitoring tools, to visualise and correlate unfolding threats happening in real-time, as well as utilising AI to adjust, on the fly, to applied security strategies, based on the effectiveness of prior actions.

AUTHOR:

Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.

The 5 basics of blogging SEO?

September 27, 2018 by Rakesh Doddera Leave a Comment

SEO is one of the most amazing works when it comes to listing up your business. Here we are beginning by giving you essential details about how Google SEO functions. Google has created programmed controls that rank your site. There are more than 100 indicators that decide or check if your site is important or pointless. These indicators incorporate things like backlinks, area age, activity, new material, and so forth.
Search engine optimization is a great multipart field that is always showing signs of change yet in everything as there are a couple of constants that have stayed valid since the start. We’ll discuss those here.

The 5 fundamentals of basic blogging SEO

1. You require your own area and facilitating

The principal thing that beginners need to know is that you require your own area and facilitating. Free blogs simply won’t help your SEO. For what reason is that?
Many individuals estimate that if you were extremely genuine about your site you would get your own name and host it yourself. Also, Google just needs to point to sites that are viewed as genuine and dependable thus this is an exceptionally fundamental flag.

I suggest every single new blogger get their own particular space and facilitating setup appropriate from the earliest starting point. You can read more regarding why in my blog facilitating survey that I did as of late or look at this definite guide on the best way to begin a blog and command your specialty that goes over all that you have to know before you begin a blog. You can change this in WordPress by going SETTINGS > PERMALINKS and tweaking the choices

2. Take care of issues with unique content

You need to recall that Google’s entire reason for existing is to give their clients important and valuable indexed lists.Commerce is all that they work around.
What’s more, to be sensible, the most critical thing you can improve the situation your SEO is make enormously helpful content that takes care of individuals’ issues. On the off chance that you are taking care of issues that individuals are looking for then it is likely that you will get shared via web-based networking media and positioned in Google.
Term “Unique Content” is not simply limited to blog content now adays. You should begin venturing into:
• Photography
• Videos
• Podcasts
•Tools and modules
If you likewise need to ensure that the content that you are creating is distinctive somehow. In the event that you investigate the first page of Google you’ll see that every one of the outcomes are somewhat unique and you have to attempt and take into account that.
For instance, we included a blogging test this post about beginning a blog an approach to give readers reward data. That post additionally contains infographics, recordings and different assets as an approach to give individuals however much incentive as could be expected. This draws in more connections, which drives us into the following area.

3. Construct applicable backlinks normally

In the event that you are simply beginning with SEO you may know a little about backlinks and why they matter. A backlink is a hyperlink which connects a website with another website.
Not all backlinks are made equivalent however. You can utilize a device like SEMrush (aff) on the off chance that you need to see who is connecting to you and who is connecting to your opposition.
A few things to ponder when opting SEO tools and tricks. These could make your SEO go best:
• Never get them
Never purchase backlinks. Google is on to them.
• The source matters
The blog that is giving you the backlinks has an enormous effect. On the off chance that it is an old area name with brilliant rankings itself then the backlink means more. One great connection from a specialist space name (.education and government ones are astonishing) and your rankings change more than many minimal ones.

4. Ensure your subject is SEO efficient

This is the subject of an entire arrangement of posts so I’ll keep it brief.
Consider SEO having two parts: the off-site stuff like online life and backlinks and the on location stuff like streamlining your topic.
Improving your subject is essential since it enables provide for google indicators that you are a dependable site. It likewise enables Google to locate your content. Things you can do includes:
• Mobile responsive
If your blog isn’t responsive you will lose a considerable measure of guests as Google organizes portable destinations for individuals looking on cell phones.
• Cleanly coded
Ensure your subject is coded to guarantee it’s effortlessly perused by those Google arachnids that are hoping to see whether you have every one of the components of a decent site included.
• Fast loading is the main key
A quick stacking site is useful for client experience and accordingly useful for Google. Make sure that your topic makes sense to the audience and making the impact on the reader. You can bring in the reserve modules to speed things up.

5. Fix your permalink structure

Permalinks are the way individuals find your blog and its inner posts and pages. They are comprised of a root and an expansion.
For instance, on this post we have:
ROOT: blogtyrant.com/
Expansion: beginners-blogging-website design enhancement/
Presently, it is critical to have a decent permalink structure. You can alterit in the WordPress through following; SETTINGS > PERMALINKS and tweaking the links accordingly. The best choice to have in there, as I would see it, is only the post name. So you should choose CUSTOM STRUCTURE and after that include/%post name%/
In any case, stunningly better than that is to investigate what watchwords you are attempting to rank for and after that abbreviate your URL to coordinate those catchphrases. Research the blog post and focus on what keywords/watchwords you are aiming to rank for.
Be warned,you would prefer not to change the old permalinks in light of the fact that then any backlinks you have will be broken.

Author biography:
FatimahSahar is a determined, passionate SEO analyst for a customer software development company that develops your IT business in a professional yet deliberate way. Fatimah besides work love to surf her time while searching for some new and unique technologies related to her work and other. She is passionate about having different new gadgets, she is totally fond of. She believes in ART and also tells her followers that look inside you there must be an artist living within.

How to Use Porter App to Book Truck?

July 25, 2018 by Rakesh Doddera Leave a Comment

Porter app is an app which helps its users to move their goods across city easily. It is one of the cheapest and best way to book or hire a truck with a mobile app.

There are multiple porters available with different pricing options
• TATA ACE
• TATA ACE OPEN
• PORTER HIRE
• PICKUP 8FT OPEN
• TATA 407
• PICKUP 8FT

Why to use porter app and what it offers to its customers?

a.) Hassle-Free truck rental
Book mini truck online. Whenever you need, wherever you need
b.) Transparent Pricing
Enjoy the most affordable rates in town with our transparent pricing
c.) Realtime Tracking
Track your goods movement across the city with our app
d.) Safe and Reliable Trucks
Superior safety ensured with our team of verified & trained partner

How Porter App works?

1. Customer books through website /app / call center.
2. The nearest partner driver is located for the booking.
3. The nearest truck is allocated to the client.
4. App/ SMS / Web based tracking activated.

How to Download and use the Porter App?

Step 1: Download the Porter App in Google Play store
Download the Porter App in iTunes- Apple app store.
Step 2: Login using mobile number, complete your profile and hit Register.
Step 3: Select the Truck and Hit Book Now.
Step 4: Enter Drop location, which displays ETA screen where you can select

• Mode of Payment: Either by cash or Paytm wallet.
• Apply coupon: If you have coupon, then you can apply it on this screen.
• Select Goods type and Quantity.
• Check Pickup and Drop location.
• Enter receiver contact so that driver can call this number at delivery point.

Step 5: Confirm Booking.

Watch this YouTube Video about Porter App

Porter is transforming the logistics space in India.
Join the Community at Facebook , LinkedIn, Twitter, YouTube.

Main marketing steps before launching the Startup

November 16, 2017 by Rakesh Doddera Leave a Comment

There is one trend in business that has become viral recently: it’s called startups. Startup business ideas appear all the time and if they do succeed in being implemented in life, they are capable of bringing an unbelievable profit. If you’re thinking of launching your own startup, there are certain things you need to know before actually getting down to business.

Startups’ language

The first thing that is different about startups is the special language you need to have a great command of. If you don’t know what startup accelerators, startup angels or startup unicorns are, look these notions up: you won’t be able to operate and grow your future startup business without them. Also, such weird words as accelerators can assist with launching your startup. Accelerators are certain places where you can get your startup ready to be set. With all the mentorship and improvements, your business gets ready for the venture investors as a final stage of the accelerating process. Therefore, before you start working on your future startup company, make sure you know as much as possible about startups themselves.

Startups’ marketing

Everything about startups is different. A startup marketing is no exception. Except for being well-planned, it also needs to stick to the principles of Lean Canvas written before.

Lean Canvas are useful for people who’re used to planning everything beforehand. As a startup business has to be well-planned in order to get ready for every single scenario that may come up in the future. Lean Canvas help evaluate everything: from the risks you take to the ways of selling your goods or attracting clients. These Lean Canvas also stand for the marketing steps that need to be undergone. We’re going to show you the ways Lean Canvas and marketing are connected.

Unfair advantage

Every startup needs to have this feature. Without being unique and able to offer the customers something original that differs from its competitors. Which is why this unfair advantage needs to be made an emphasis on. Your future customers will have to be persuaded they should use the service you provide. Include the information about your unfair advantage to your marketing campaign; build the campaign around this advantage and highlight its beneficial issues.

MVP

Your marketing strategy should also include your startup’s MVP and agree with it. Accenting the fact that the product you manufacture is going to be improved and developed brings marvellous results. You need to persuade people that an amazing product in front of them is just a small part of your Grand Design and is going to be changed. Your customers have to be amazed: if the product they see is so great at the very first stage, it’s going to be supreme at the end.

A trading strategy

Your startup needs to stick to one common trade strategy. Before you choose one, conduct a careful research on which strategy will most likely save the day in your marketing niche. A well-developed concept of your marketing steps will guarantee your profits. Keep in mind that you should also impress your customers: this is the only proper solution for any startup in order for it to succeed. Also, a trading strategy helps you to understand which way you should sell your startup products. Try to consult with some trustworthy marketing specialists who can determine the way your company should follow.

A research prior to the launch

A research makes your startup business more or less secure. Among all the methods available there’s a really great and secure one: focus groups. Firstly, choose a group of people that have a similar problem, a solution for which can be provided with the help of your startup project. While conducting the research with a focus group, don’t forget to receive their feedbacks at the end: this way, you will be aware of things that can be developed as well.

Find out what people need, not what they want

Imagine, that you’re a kid walking in the fabulous mall with your parents. Suddenly, you notice a shiny model car from your favourite film. It looks as if it was calling upon you and begs you to buy it. You ask your mom to buy you this car but, obviously, she refuses, for you need a new jacket, not a car. The keywords are “need” and “want”: if your mom bought you that car, not a jacket, you would be extremely happy. However, not for a long time: till it starts raining. A shiny model car wouldn’t protect you from getting wet. The same refers to your future clients: you should satisfy your clients’ needs, which establishes the fact they will return to your product if done successfully.

Make it viral

The advertising campaign you take up needs to get viral. Use every tool possible in order to get viral; social media seems to be the most credible way. Show your clients tutorials that explain the way of exploiting your product, write all the perks your product includes and depict why it will be highly beneficial for your clients to use. Recognizable logo designs, banners, newsletters, notifications, internal tags and ranking can come in handy while making this campaign viral.

Bottom line
In addition to the fact that startups bring the largest part of income, they are also unbelievably risky. 50% of startup businesses fail within the first 5 years. 25% of startups cannot survive even the first year. The chances of achieving a success get considerably higher if you launch your startup business not alone. As they say, two heads are better than one. Your business partner may see the solutions you cannot notice which lowers your chances of failures. Together, you will also raise 30% more investments than if you were doing it alone. Keeping to certain marketing steps before launching your startup increases your chances to succeed as well.

5 Rules that you should know before starting social media marketing of your brand

October 3, 2017 by Rakesh Doddera Leave a Comment

Because you can create some interesting content and has some designing skills too, doesn’t mean that you can become a social media marketer and can market your own brand without taking help of any professional. The social media marketing is a separate genre of marketing which has its own dynamics and practices which if someone is not following, then he or she can never be able to market his brand properly and can take it to his audience.

That is why it is important for everyone who wants to start social media marketing of his brand to know about some basic rules of it, apart from every technical and science behind the algorithm of social media marketing.

In the next lines of this article, I am going to tell you about those five rules that you should know before starting social media marketing of your brand.

1. Communicate Better:

The communication is one of the core purposes of every activity you do in the social media marketing. Every social media campaign gets designed in a way that it generates more and more engagement from the audience. That is why the success of any social media campaign gets judged on the basis of the CPC or cost per click that it got from your audience.

If someone has commented, like, react, share, retweet or has done any sort of action than you are successful in persuading that guy through your marketing. But, now it is on you to keep that person in touch with you. If he or she has liked your post, then you have to find out what did she actually liked it. You have to start communicating with him directly to make sure that he or she will buy your product or service or in the time when he or she would need it.

2. Share your content:

What is the purpose of hiring any writer or putting all your efforts into writing something which you are not sharing at multiple places? Being a social media manager, you have to make most out of the things that you create. Being a good marketer, you have to try hard to keep the cost of your activities as low as possible and get more return from it. For this, sharing the content is a must. Sharing your content on the social media makes you reach out those people who don’t even know about you.

One thing that you have to take care of while sharing your content on multiple platforms is to make it native. Due to different interfaces and functionalities of the social media platforms, your content has to be adaptable, or you have to transform it into like that platform. Moreover, sharing content also gives you the chance of doing some experimentation which is the key point of every marketing practice. Doing experiments are the only way you can learn and make your marketing strategies better and sharing content on different platforms let you do such experiments.

3. Create the Visuals:

In the past years, the users of social media especially the Facebook users have developed a habit of watching videos on Facebook. This also got reflected in the last three years reports of Facebook in which the Facebook showed a steep increased in the number of video views per year. This is the trend that you can cash in always.

According to study, the viewer gets more information while watching any video or image instead of reading any text. That is why you must start creating some images and videos to make sure that you are feeding your audience with all the information rightly.

4. Build a Relationship:

Social media websites are the best tools to build relationships. There are thousands of people in the world who have never met with each other but our good friends through these mediums. That is why being a social media marketer it is your job to build the relationship with your customers.

There are many ways of developing a relationship. You either talk to them personally or provide them any after sales services. According to some reports, the majority of the customers use the social media profiles of the brand to get any customer service. That is your time to nurture your relationship and satisfy your customer, so he or she would not hesitate to get your services or product again.

5. Reciprocation:

Just like any other big brand, you also should consider using the reciprocation tool for your business. This could be anything, for example, giving back something to your audience like free giveaways or joining any social cause or national issue that can create buzz for you on the internet. There are numerous examples of it. All you have to do is to do some research and find out through which reciprocation strategy you can win the hearts of your audience.

Author Bio:

Arabellaalice is Masters from the Boston University in the field of Literature and continuing his passion for writing through numerous means. His major areas of work are blogging on the digital marketing and providing essay help | Pro-academic to students by using his impeccable writing skills.

Top 7 Credit Cards That Offer Amazing Cashback

September 8, 2017 by Rakesh Doddera Leave a Comment

Today, with the advent of credit cards, the whole process of shopping has become more and more convenient. One of the key benefits is that you no longer have to carry cash in your wallet. Now, all you need is to just take out your credit card, swap it, and your payments can be met at a later date. Credit cards have really helped in making online shopping easier and needless to say the whole shopping scenario has undergone a significant change.

Whenever you use your credit card to make the payments, you get to earn points or cashback which can be redeemed later on. Cashback offers tend to vary from card to card and you can make a choice as per your purchases. Most of the credit cards in India offer two schemes – Cashback and Rewards Scheme.

Let’s dive into the list of top 7 credit cards that offer amazing cashback –

Citibank Cashback Credit Card

As the name is self-explanatory, this credit card is an apt choice for all movie lovers. If you visit multiplexes quite frequently and pay your bills online, then this card can be a major asset to you. You need to pay Rs. 500 as an annual fee for Citibank Cashback credit card. Cash back offered by the credit card –

● You get to earn 5% cashback on movie tickets

● Every time you pay your telephone bill you earn 5% cash back

● There is 5% cashback on utility payments

● There is 0.5% cashback on all other spends as well.

Standard Chartered Super Value Titanium Credit Card

Securing the second position on the list is Standard Chartered Super Value Titanium Credit Card. This card is known for its lucrative cash back offers. This is an ideal credit card for all those who are looking to have a hassle-free experience with their first credit card. Cash back offered by the credit card –

● You are offered 20% cashback on all your Uber rides.

● You get to enjoy 5% cashback whenever you make payment for your telephone bills.

● There is 5% cashback on your utility payments such as water, gas, and electricity bills.

IndusInd Pinnacle Credit Card

This is an apt credit card to have in your wallet when it comes to cash back offers. This is a credit card for all those who spend a lot online. Cash back offered by the credit card –

● You can have cashback offers of up to Rs. 2,000 when you make international bookings and you get Rs. 1,000 cashback on domestic bookings made through your smartphone.

● There is 2.5% cashback on online spends.

● You are offered 1% cashback on all other spends.

Standard Chartered Manhattan Credit Card

This is another credit card known to offer the best cash back offers. Cash back offered by the credit card –

● You can earn 5% cash back whenever you shop at departmental stores and supermarkets such as – Reliance, Easy Day, Big Bazaar, etc.

● You get 5% cash back on grocery spends.

● You will receive Rs. 500 cash back limited to Rs. 150 per transaction.

ICICI Instant Platinum Card

This is a great credit card for the first time users. This is an apt card for the non-salaried people such as students and housewives as well. Cash back offered by the credit card –

● When you spend a minimum of Rs. 4,000 at HPCL petrol pumps, you get to enjoy 2.5% fuel surcharge waiver.

● Earn two payback points every time you spend Rs. 100 on your credit card.

● When you spend Rs. 100 on your card, you get two payback points.

● Get Rs.100 off on up to two movie tickets a month when you book on bookmyshow.com.

HDFC Bank Bharat CashBack Credit Card

This is one of the popular cashback credit cards in the list. It is a perfect card for all those who have an annual income between 2-5 lacs. Cash back offered by the credit card –

● You are offered 5% cashback on fuel spends.

● There is 5% cash back offered for all SmartBUY, EasyEMI, and PayZapp transactions.

● Enjoy 5% cash back on whenever you book your rail tickets through IRCTC official website or mobile app.

● There is 5% cash back whenever you pay your bills and recharge through your Bharat cashback credit card.

American Express Payback Credit Card

This credit card comes with attractive reward points. In addition to offering lucrative fuel, dining, and travel offers, the card also offers welcome vouchers and bonuses. Cash back offered by the credit card –

● You get to enjoy discounts of up to 30% and additional 5% cashback offers at over thousand restaurants.

● When you avail the credit card, you will receive welcome vouchers of Rs. 3,000.

● Earn bonus payback points whenever you spend Rs. 15,000 within 60 days of receiving the card.

There are some attractive discounts on travel, dining, and online shopping.

Author: Ankita Dixit is a professional writer. She started writing from a young age and most of her writing skills and knowledge are self-taught. Currently, she is working as a professional writer at Paisa.co. She has written on various topics including travel, motivation, finance, technology, credit cards, insurance, and entrepreneurship etc.

How to Raise the Importance of Your Startup?

September 8, 2017 by Rakesh Doddera Leave a Comment

Every startup business struggles to survive, especially because the competition is very high and they have limited time to prove their worth. In order to convert an idea into a business, startup owners need to complete multiple tasks and raise enough funds so they can turn their endeavor into reality.
That is no easy task because any idea you might have is probably already out there on the market by now. However, just because the same or similar idea has already been turned into a business, it doesn’t mean that it will have more success than you. It’s all a matter of strategy and performance and you should never get discouraged by the competition.

Moreover, if you want your startup to succeed, then you will have to work hard and convince both the audience and the investors that your startup is the next big thing, as well as that you offer something that your competition hasn’t thought of yet. The best way to achieve that is to raise the importance of your startup and here are a few tips on how you can do that.

Start engaging in active networking

Every entrepreneur has to start somewhere and the best way to do so is to create your own personal network of known associates, friends and family members.Networking allows you to explore the market by directly contacting key figures that are related to the industry. Furthermore, you’ll be able to gather information on how other successful people do things and how other startups managed to climb their way to the top. Additionally, you’ll be in touch with people who can give you tips and advice on how to formulate your strategy, while also being in touch with potential prospects and investors.

Another reason why you should actively network is to find a mentor. Now, most entrepreneurs claim that they don’t need anyone’s help and that they can do everything by themselves, which is okay. However, if you don’t want to risk too much with the fate of your startup, then you should definitely find a mentor who will teach you about the industry and how to make the right business moves. Make sure your mentor is someone who is renowned and who has already reached success.

That way you’ll be sure that you’re getting the best advice. Someone with a lot of experience in the industry can greatly help you out by showing you the ropes or pointing you in the right direction. Don’t think of a mentor as someone who will want to change or reshape your idea, but more as someone who will guide you through all the troubles you’re about to face and help your startup stand out among the others.

Integrate with the social media

The world of social media and networking can become your best friend. For startup owners, social media isn’t just a great source of information, but also a great place to test out your ideas and gain feedback that will be invaluable later on. Furthermore, social media is the gathering place of various people and you can leverage that to find out who your target audience is and what they may think about your future endeavor.
That way you’ll be able to gain some followers right from the start and use all the information you gather to steer your business in the right direction. After all, you have to be accepted by your potential customers in order to succeed and that’s why you should focus on building your business around them. For example, Facebook is a great place to start because it’s one of the largest and the most successful social networks out there, with almost two billion active users. Facebook is very business-friendly and it offers you many options to promote your business, connect with your target audience and spread your message the right way.

Of course, even a startup without a finished product and revenue can use Facebook to promote itself. There are people there that will happily give you their opinions and beta-test your ideas. Moreover, you can give unfinished versions of your product to people in exchange for feedback and reviews that you can use to improve your products and even add some unique features. Once your product is finished, people will also be able to easily order it from Facebook as well. Social networks are the best way to find early followers that will support your start-up in the future. Now you can use Instagram for business and create stories with links which will drive traffic to your website/product page.

Another reason social media is valuable to startup owners is that you’ll be able to attract enough people and generate enough buzz around your business. This will help you create your proof-of-concept that will prove invaluable in your business decisions and strategies. Also, the more interest the audience has in your startup, the more accurately you’ll be able to measure your success rate based on their feedback alone.
Furthermore, you’ll have a rough idea about the supply and demand for your products or services and therefore you’ll be able to estimate your revenue growth. Moreover, you can join Facebook communities and gather as many followers as you can. You’d be surprised just how many people would like to be part of something that is new and has yet to reach the market.

Know your startup’s worth

Evaluating your startup will probably be one of the hardest challenges you’ll have to face. That is because your business is still a startup and its fate is still unknown. Furthermore, you probably haven’t started generating revenue, thus you have no real data to work with.Startup valuation is important when determining the course of action you will have to take in the near future. Also, it’s important when you reach the moment of raising capital for your startup.

Developed businesses with steady revenue have no trouble when evaluating but for startups, it’s a lot harder to reach a specific number. However, no one said that you need an accurate number, but the closest you get to your startup’s real worth, the better. The best way to gather solid information is by conducting thorough research. For instance, you can appraise your startup against competitor businesses on the market, which will give you an estimate of your true value. Moreover, researching the demand for your products and services will give you an insight into how much profit you’ll be able to generate over a period of time.

As mentioned before, social media is a good way to test your theories and determine how long your startup needs to stay in business before it becomes profitable enough. You can also try to consult with a financial advisor that will help you determine the value more precisely and get you closer to the number you’re looking for. Still, you will only have an estimation of your startup’s true value but you will also have an idea in which direction things will go in the future.

Convince investors just how important your business is

At one point, you’ll have to face the investors and seek additional funding for your startup. Usually, that is the last step before the launch of your product or service. It’s important to remember that angel investors and venture capitalist see hundreds or maybe even thousands of startups throughout the year. They are looking for a startup that will meet their expectations and you have to convince them that you’re the one they’ve been looking for.
However, that might be harder than it seems because you need to provide investors with solid proof that investing in you will definitely pay off. Investors are looking for a business that will get them the desired return on investment and they need to know that they’re not wasting their money. That’s why they will be strict when evaluating whether your startup is worth investing in or not. Nevertheless, it’s not that hard to convince investors when you have the data to back you up. Everything listed above in this article isn’t just meant to help you raise the importance of your startup, but also to give you proof that will convince the investors to give you the much-needed capital.

You should show them the network of potential prospects that are interested in your ideas and the network of your future associates. Also, having a mentor means that you’re serious about your startup’s future. Give your investors your proof-of-concept and show them how many people are interested in your products. Moreover, show them the value of your startup based on market estimation and your personal estimation, alongside your predictions for supply and demand, as well as the revenue you’ll be able to generate. This will give your investors a piece of mind and make them carefully examine your request. With the data to back you up, you have far greater chances of winning over investors than with assumptions and untested ideas alone. After you get your investment, you can finally complete the development of your startup and prepare for a successful launch.

Raising the importance of your startup is essential for convincing your target audience that your business will be unique and valuable to them. Also, it’s essential to convince your investors to give you the much-needed capital so you can finally wrap up the preparation process. Getting your startup business all the way to the launch is a difficult process, but all effort you place in it will be well worth it in the end.

About Alex Williams
My name is Alex Williams. I am a journalism graduate and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to the wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizz Mark Blog.

How To Boost Your Social Media Marketing Performance

August 24, 2017 by Rakesh Doddera Leave a Comment

Social media marketing has gained much attention in the last few decades. Where content marketing and SEO is creating wonders, social media marketing has played its major role in bringing organizations closer to their target customers.

Social media provides a platform to channel most authentic leads into potential customers. Many marketers are turning their attention towards executing advanced tactics to drive more conversions and persuading a huge scale of customers with professional social media marketing services. However, there are some are longing to find a secret to boost their productivity.

In this blog, I have summarized some key tips to excel your brand’s success in no time. Take a look below:

Create A Strategy

However, social media marketing projects many informal ways of establishing a business, but you should go on sketching out a set of strategy before implementing any technique. First, understand the platform completely. Note down the requirements to achieve better success and draws some keys points defining your goals and aims and expectations with your performed tactics.

Know Your Audience

You might not be the only one offering the service. There might be many other professionals having a strong clientele. What you have to do is, understand the needs of your audience in a better way. Read their comments and know what they are looking for. There must be some expectations, delve deeper and extract useful information related to your targeted group.

Be Consistent

Social media is all about being consistent. You can make a great success and achieve huge turnarounds through consistent and continuous efforts. Set up an advance post or be punctual in posting in accordance with latest updates. Draws attention with engaging posts, uploads, and watch the difference your campaign will create.

Be Trendy

To the king on social media, you need to be trendy and up-to-date with the emerging technologies. Uploading infographics, corporate videos, and high definition images will make your profile gleams with enchanting elements. Many organizations are also incorporating 360-degree videos for branding and promotions. Through these videos, you can engage viewers and entice them while delivering the message expertly. These tricks are easy to carry out and generate good outcomes too.

Focus on Potential Platforms

When planning to work with implementing social media marketing, you should focus on potential platforms only. Platforms like Facebook and Twitter has a huge fan base and followers. It connects customers globally and serves millions at the same time. Hence, better go for rich platforms than to waste time in spending over under-developed one.

Organize Your Post

You need to create a uniformity in uploading your post. It short demonstrates a sort of unprofessional approach. If you are handling multiple platforms at a time than each platform at the same time should have same post. Your followers on any site should be fed with the same update; known of them should miss any of it. You should not create a privileged and unprivileged group of audiences. In addition, try to interact with them. Do not follow the concept of forgetting your customer after making a sale.

Consider Outsourcing

There are many freelancers present online who delivers great marketing services. They can keep a check on the progress of post and upload them in a timely fashion. Whereas you can save time for establishing strong relations with your targeted customers, all while strengthening your goals.

In a Nut Shell

Remember on social media brands behave like humans. They do not project themselves like organizations instead they act humanly. They interact forming real relations and work to serve the best.

Similarly, when you head to invest on these platforms, you should project yourself to be a strong entity. Cite the link to your website or the landing page you want your visitors to see. State authentic information about the firm and be always sound reliable. You need to update your strategy with time. Do not stick on the outdated one for longer. Social media platforms tend to evolve and transform with time, where each follows expect to receive a higher level of service. You need to offer them best-in-class products to gain trust and for incurring your social circle.

The Biggest Benefits of PPC For Your Business

July 28, 2017 by Rakesh Doddera Leave a Comment

Deciding to make use of PPC advertising for your business, is a never an easy one to make. The fundamental reason why there are mixed views on the topic is that each business has a unique niche and therefore a unique experience. This is in addition to the factor that not all PPC campaigns are successful. It is very common for businesses to choose to outsource their PPC marketing to external entities who are more experienced in this line of advertising. If you are able to find the right company to outsource your PPC too, it is extremely important to ensure that they are willing to understand your business fully.

The truth of the matter is that PPC advertising usually goes either one of two ways. Either you end up wasting your money and not achieving the desired results, or you reach optimal levels of success. The reason why some people fail with PPC while others succeed is usually due to a lack of knowledge. When a PPC campaign is carried out in the right manner, the results can be incredible. Even though there is a learning curve involved in the process, if you are prepared to put in the energy and efforts, the benefits will be well worth it. There are actually huge benefits of PPC for business and some of these may be interesting for you to learn and discover.
Today we are going to talk about some of the biggest benefits of PPC for your business

PPC is budget friendly

One of the best aspects of PPC marketing is that it is budget friendly. Regardless of the size of your business, you will have many choices available to you. You are able to determine how much you wish to pay per click. There are no budget restrictions which means that you can start off as small as you want to. You are able to fully analyze profits and loss and make relevant decisions accordingly. You can always increase your spending’s according to your success rate. There are also options for you to test out certain campaigns, and later on, choose which campaigns you would like to focus on. The options for your budget and pocket are very convenient. However, in order to avoid making costly mistakes, you should consider hiring a pay per click marketing agency.

Access the right target market

In organic online marketing, it can honestly take year on end to reach your ideal target market. You can strategize until you are blue in the face, and even then you still may not achieve the desired results. However when it comes to PPC advertising, you will literally be able to target your ideal target market. Your ads appear based on keywords which you select, this means you can choose location, times, dates, certain segments of the population and much more. If you are smart you will literally be able to gain direct access to your specified target market, both easily and effectively.

Speedy results

PPC is the ideal marketing medium for your business if you are looking to achieve fast results. PPC is one of the fastest ways to get instant results, with the use of online advertising. You literally are able to immediately, reach your target audience, regardless of how niche your products or services may be. Not only will you be able to obtain instant results but you will be able to use these results, to gain even further reach to more remote segments of your target audience. As time progresses, you will be able to figure out exactly how to generate profits and the desired results.

Extremely easy to measure

PPC advertising provides one of the biggest benefits for your business, in terms of measurability. Every single thing which you do, and every action which you take, has clear measurable objectives. You will be able to easily and effectively measure everything related to your PPC campaigns. You will always have access to every single little piece of data which is ideal for measuring profits, views, clicks and much more.

Location targeting

One of the biggest obstacles a business has is reaching a localized audience. If you have a product or service which is geared towards a certain location or locations, you can target these locations immediately. Instead of having to physically go out and call on clients in these specified areas, you can simply select to have your ads shown to people searching in a specific radius or town. This is one of the best ways to reach local customers directly.

PPC increases brand awareness

In addition to all the profits you can make, one of the biggest benefits of PPC for your business is brand awareness. PPC is an excellent way to generate brand awareness, both quickly and effectively. Once people discover your ad, it immediately creates brand awareness. This is particularly useful for new products, new brands, and new businesses.

Beating your competitors

One of the best ways to beat your competitors is to run PPC ads. If they are not using PPC or they are not using PPC effectively, you will immediately beat the competition. This is beside the factor that PPC advertising allows you to see what your competitors are doing. If you are smart and able to strategize in the correct manner, this will definitely put you ahead of your competitors immediately.

It is a great platform for testing

If you want to test different headlines for ad copy, all you need to do is set up different campaigns. You can literally run a few campaigns with different headlines, for a couple of weeks. By reading the data and analyzing the results you will soon be able to tell which headlines are doing better than others. You will also be able to tell which ads have the highest click through rates, which means that they are outperforming the other ads. You can make use of PPC campaigns for all different testing purposes which can directly benefit your business.

Doors are open for mobile targeting

Mobile search is growing in epic proportions every single year. Technology is also advancing really quickly and new devices are continuously appearing on the market. In order to stay ahead in the digital marketing world, it is highly advised that all marketing activities are designed with mobile functionality in mind.
PPC advertising is excellent; it allows you to directly target mobile devices. This is really important as it means that regardless of if a person is using the latest Android device or a tablet, your ads will be optimized accordingly. This allows you to gain the attention of users who are on their mobile devices.