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How to use Namma yatri app for a cheap auto ride?

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Namma Yatri app is an auto rickshaw booking app started only for Bangalore city by Bengaluru Auto Rickshaw Driver Union (ARDU). It provides the best user experience to its users by offering multiple local riding options.
Namma Yatri is currently available in the cities of Karnataka. Namma Yatri app has claimed that, it will become the most popular auto rickshaw booking application for a cheap and affordable ride.

Download Namma Yatri, your auto-rickshaw booking app, and move anywhere in the city!!!
Namma yatri app is available on both Android and iOS platform
namma yatri app
Auto union’s ‘Namma Yatri’ mobile app completes over 360k rides, earns ₹6 cr

How to use Namma yatri app?

Step 1: Download Namma yatri app from Android or iOS platform
Step 2: Register using mobile number.
Step 3: Select your pickup and destination location in Namma yatri app.
Step 4: Always know the estimated price before traveling. It will show you how much you will have to pay for your ride. In addition, you can select the driver of your choice.
Step 5: once you confirm your request to book a trip. You will get all the details of the auto-rickshaw and the driver for your trip.
(OTP, driver name and vehicle number will be provided)

Namma yatri drivers give their best to take you to your destination safely.

Best reasons to choose namma yatri app over other apps
Why Namma Yatri app?
It has Transparency and drivers get paid directly from customer, Fair ride fare, Support driver community

– No Commissions
– No Service charges
– No Surge pricing
– No Hailing platform

They assure
– Zero commissions
– Zero hidden cost
– Zero surge

Get to know more about it, at https://www.nammayatri.in/
You can also view all stats like Completed Trips, Registered Drivers, Registered Users
at Namma yatri Open
Follow namma yatri on social media platforms and stay updated.
Namma yatri @ Twitter/
Namma yatri youtube/

Different Methods to Place Ads on Your WordPress Website

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WordPress helps your business to grow online, selling your products & services to new customers & increase revenue. All this growth process is organic & might take time to turn your traffic into sales. But what if say there’s a way to earn passive income from your website just by showing Ads to the visitors?

Yes! You heard it right, Ad space on your WordPress website has a lot of potentials to earn a substantial profit. I’m sure you don’t want to miss out on a chance to earn a passive income from your WordPress Website. Do you want to know how?

To find out, read this blog till the end in which we are going to discuss the Different Methods to Place Ads on Your WordPress website.
generate-revenue-by-placing-Ads

What are Ad Spaces on Your Website?

Ad space is nothing but the area of your website that is dedicated to embedding & display Ads to your visitors. You can either add this space on your own or install best premium WordPress themes that comes up with already optimized Ad space for your website.

You can display Ads of various formats in these spaces such as video, text, banners, programmatic, etc. Digital advertisers are always looking for Ad spaces to display their Ads & are ready to pay a certain amount for it.
Now that you got an idea about Ad space, let’s get to know how to place ads on your WordPress website.

Different Methods to Place Ads on Your WordPress Website

There are various ways through which you can place Ads on your website. You can either go with an Ad network such as Google Adsense, Amazon Ad network, etc or install various plugins offered by WordPress such as the WordPress Adcenter plugin to display Ads on your website.

Let’s take a look at them in detail.

Display Google AdSense Ads

As the name suggests Google Adsense is an Ad network provided by Google that helps you to display relevant advertisements on your website. AdSense pays you based on cost per click method which means you get paid a fixed amount every time a user clicks on the advertisement.

This fixed amount depends on various factors such as the type of advertisement & the region from where the visitor belongs. Adsense account can be created in a few mins & once your site gets approved by Adsense then you can start displaying Adsense Ads on your website. Follow the steps given below to start to get started with Adsense.

1. Sign up for Adsense using your pre-existing or newly created Gmail account.
2. Once your account has been created, then submit the URL of your website in Google Adsense.
3. Adsense will approve your site to display Ads, it might take a week or two.
4. After site approval, you will get an Ad code that you have to put on your site’s pages to start showing Ads.
5. Make sure to enable auto Ads in Adsense, if you don’t want to put Ad code manually in every single place.
6. Congrats! Your website will start showing Adsense Ads now & bring you some passive revenue.
You can also choose to show a particular Ad format on your website through additional settings of Adsense. In addition to that, you can also preview how Ads will be displayed to your visitors. Don’t forget to try your hands on those features provided by Google Adsense.

Display Banner Ads Using WordPress Ads Plugin

WordPress plugins are extensions that allow you to add specific functionality to your WordPress websites. When it comes to displaying Ads on your website there are many Ad Manager plugins provided by WordPress. The WP AdCenter plugin works with Google AdSense to integrate advertising content anywhere on your website.

This plugin also supports code, custom JavaScript and CSS scripts for placement and tracking purposes. WordPress advertising plugin allows you to create customized Ads of various formats on your website. First, you have to install this plugin from the WordPress plugin store & then you can start displaying banner Ads on your WordPress website.

To create a banner advertisement, firstly you have to select the Ad type, the required shape, and the size of the ad & once done with customizations you just have to click on the created Ad option.

Upload a Video Ad Using WordPress Ads Plugin

The WordPress AdCenter plugin allows you to insert video ads on your pages to make them look more engaging. You can do this by simply uploading your videos in MP4, WebM, or OGG format. To add your video, select the Create new ad option.

Set the ad title. Select “Video Ad” as the ad type and the desired ad size. In the Ad Details section, add a destination link to your video ad. Finally, in the video details, you can upload your video. You can set the ad length and click the Publish button.

You can also set the length of the video and enable the option to autopay the video when the page loads.

Alternative Ad networks

As we talked about Ad network Adsense which is provided by Google but is not the only option available in the market. There are various Ad networks such as Amazon Ads network, Rich ads, Ad cash, Traffic stars, etc.

Adsense approval might take time or some issues for your website then you can consider these other Ad networks for your website. All these Ad networks also allow you to display relevant & relatable Ads to your website traffic.

Affiliate Marketing

Affiliate Marketing is another efficient way to place Ads on your WordPress website & earn passive income. You can promote a product or service on your WordPress website & earn commission in exchange for that. You just have to embed affiliate links, text, or banner ads in your website to earn referral income every time the visitor turns into a sale.

On every sale of the product or service through the referral Ad from your website you will get a percentage from each sale. There are various affiliate programs available in the market such as the amazon affiliate program, you can stick to one which is suitable according to your needs.

Things To Consider Before Placing Ads on Your WordPress Website

Place of Advertisement:

Where you place your ads on the website is the most important factor. Because if every other space of your website is filled with Ads, then, it might annoy the visitors & make them leave your website. There are many options. B. Headers, footers, after or before blog content, within blogs, after or before blog excerpts, sidebars, etc.
Choose an area that visitors can easily see and recognize. Make sure to choose Ad places wisely so visitors will not get any problems while surfing through your website.

Shape and size:

You can choose various shapes, formats & sizes for the Ads as long as they fit perfectly into the Ad spaces on your WordPress website. The shape & size of the Ad should be precise according to your website, it should not be too big or small as it will prevent the visitors from engaging with the Ads.

In the end, poorly matched ads will only leave your website with a bad impression. So, to avoid that make sure to choose a suitable size, shape & orientation for the Ads.

Ad content:

There are usually only three options for Ad formats that are rich media ads (including videos), display ads (images), and text-only ads. It is important to choose the right Ad format to make your website traffic engage with those Ads.
Make sure that the content of the Ads should be relevant & relatable to increase the chance of the Ads getting clicked by visitors.

Mobile Friendly:

It is the most important factor because most user surfs the internet through their mobile phones. If the Ads aren’t mobile friendly then they will not be shown to the visitor & will affect your revenue. So make sure to display mobile-friendly Ads on your WordPress website so you can capture a wide spectrum of internet users.

Conclusion

There are many factors to consider when deciding whether to display advertising on your website. While this strategy can help generate passive income, it can also drive some visitors away. So, pay attention to your advertising content and make sure it does not interfere with your visitors’ navigation.

Keep the format of the Ad as intact as possible so your visitors might not think that you are bombarding them with Ads. One more important factor is to show relevant ads according to your site’s content so users can interact with them.
So, let’s get started with placing Ads on your WordPress website & generating passive income from your website.

OLA Electric Scooter -Performance, Features, Range and Price

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India is now ready for the new sustainable and affordable way of transportation through the means of an electric vehicle.

We can easily overcome two main problems by using Electric vehicles in India.

1. Global warming
2. High Petrol Price

Global warming:

As you all know, the two wheelers are sold more compared to cars. Even the latest two wheeler scooters are polluting at a higher rate . They are 15 times more polluting than cars. The problem of global warming can be solved by adopting the use of electric vehicles.

If we want to solve the global warming problem, we need to replace fuel vehicles with electric scooters which are more affordable than cars to the majority of the population.

High Petrol Price:

India is a country with a population of 1.3 billion. Indian transport contributes around 10 percent of India’s carbon emissions. Fuel prices in India, especially petrol prices, have been rising. The petrol prices are as high as INR 105.

OLA acquired etergo in 2020 to launch its own electric scooters in India

Ola Electric scooter is an electric smart scooter from Ola Electric Mobility Pvt Ltd.

Ola Electric scooter Motor Power & Performance

Ola electric has two variants Ola S1 and Ola S1 Pro . Both the scooter variants have a powerful 5.5kw (continuous) & 8.5 kw Peak power with torque of 58Nm.

Ola S1

Ola S1 can accelerate from 0-40 kph in 3.6 sec & 0-60kph in 7 sec.
It can go upto the top speed of 90kph.
It has two driving modes 1. Normal and 2. Sports.

Ola S1 PRO

Ola S1 can also accelerate from 0-40 kph in 3.6 sec & 0-60kph in 7 sec.
It can go upto the top speed of 115kph.
It has three driving modes 1. Normal and 2. Sports 3. Hyper.

Ola Electric scooter Battery and Range

Ola S1 Battery and Range

The Ola S1 has a smaller battery compared to the S1 Pro .
Ola S1 has 2.98 kwH battery capacity and it can give range upto 121 km.
Using a portable 750 w home charger, S1 will take 4hr 48 min to charge.
Fast charger can give you 75kms in 18 mins.

Ola S1 Pro Battery and Range

The Ola S1 PRO has 3.97 kwH battery capacity and it can give range upto 181 km.
Using a portable 750 w home charger, S1 Pro will take 6hr 30 min to charge.
Fast charger can give you 75kms in 18 mins

Ola Electric scooter S1 & S1 Pro Colours:

The Ola S1 will be available in five colours like Black, White, Red, Yellow and Sky Blue.
The Ola S1 Pro , the more powerful variant, will be available in 10 colours including Pink, Black, Navy Blue, Grey, White, Red, Silver, Gold, Sky Blue and Yellow,

Ola Electric scooter Design

The Ola S1 and Ola S1 Pro will be available in satin, matte and glossy finishes.

The Ola S1 will come with clean and flowing line, iconic twin headlamps, ergonomic and fluidic body, sculpted seating, the largest boot space that fits two helmets comfortably and superior alloy wheels.

Ola S1 &S1 Pro Features:

Ola S1 and S1 Pro have many interesting features.

Proximity Lock/Unlock
Remote boot Lock/Unlock
Receive Call/message/Access contacts
Infotainment
Side stand alert
Anti theft alert
Geo Fencing
Wifi/Bluetooth/GPS connectivity
OnBoard Navigation
Limp Home mode
Reverse Mode
Hill Hold
Get Home Mode
Take me Home Lights
Cruise control
Customizable songs can be played via in-built speakers,
You can also know real time traffic conditions.
You can also create an individual profile for your family.
You can also Book Home Service at your doorstep.
There are many things which can be controlled using voice commands like increasing the Volume of the speaker.

Ola Electric scooter Suspension & Brakes

Tyres: 110/70-R12
Suspension: Front: Single telescopic fork
Rear: Monoshock
Brakes: Front: 220mm disc
Rear:180mm disc
Kerb weight:121kg (S1) / 125kg(S1 Pro)
Wheelbase: 1359mm
Seat height: 792mm
Ground Clearance: 165mm

Ola Electric scooter Price

Ola S1 & S1 Pro price varies with state.
PAN INDIA:
OLA S1 costs 99,999 (ex showroom with FAME subsidy)
OLA S1 Pro costs 1,29,999 (ex showroom with FAME subsidy)

Ola Electric scooter Booking

Ola can be purchased from September 8th and Ola scooter delivery will begin in october 2021, the scooter directly to buyers home instead of dealing with conventional dealer networks.

Ola Electric scooter Delivery

Ola can be purchased from September 8th and Ola plans to deliver the Ola Electric scooter from October 2021, the scooters will get delivered directly to buyers home instead of dealing with conventional dealer network.

ola electric scooter

How to use Bounce app to book bike for rent

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In this topic, i will going to show you how to use Bounce app to book bike for rent.
Bounce by metrobikes, is India’s first smart urban mobility solution, with a mission of making daily commute stress-free, time-saving, reliable and convenient.

Bounce app

Bounce offers you Three plans:

1. Short Ride- point to point city rides – You can pick up and drop the bike anywhere you want to for short one-way rentals at Rs. 5/KM + Rs 0.5/min.

2. Long Rides – hourly, daily, weekly or monthly rentals. – You can rent bikes for longer duration on a daily, weekly or monthly basis at a very reasonable price starting as low as Rs 15 per hour & Rs 199 per day. You can pickup vehicle at selected locations, which is Hassle-free.

3. Commute Plan– This is a subscription plan, where you will get an assured bike from the Metro Station (37 metro stations across Bangalore) which you can take it to your office/home and be charged just for the distance and not for the time i.e Rs.3/KM. Fuel, insurance and Helmet all are inclusive.

How Bounce App works?

1. Customer books through BOUNCE app.
2. Locate the nearest bike for the booking.
3. Confirm booking.
4. Enter OTP & RIDE.

How to Download and use the Bounce App?

Step 1: Download and install the Bounce App in Google Play store / iTunes- Apple app store.
Step 2: Login using mobile number, complete your profile by uploading front & back photo copies of driving license and your selfie.
Step 3: Locate & select the nearest Bike and press Pickup.
Step 4: Enter Destination location which displays ETA screen with distance, time and amount.
Step 5: Confirm Pickup.

How to use Bounce bike?

Step 1: Once you confirm booking, you will receive 4-digit OTP and along with that you will have Navigation option to locate the bike.
If you need any help from bounce team, you can click on HELP.
Step 2: As soon as you reach to your bounce vehicle, you need to press ( # + OTP)
Step 3: Press the trunk button to take out the helmet.
Step 4: Self start the bike.

How to operate Bounce bike?

Start Trip – Press ( # + OTP)
Engine Off – Press (# + Engine)
Pause Trip – Press ( # + Pause) (Turn handle to the left)
End Trip – Press ( # + End) (Turn handle to the left)

Note:
1. Please pickup the bike within the 20min or else your booking will be cancelled.
2. You will also receive SMS with link to vehicle documents like RC document and Vehicle Insurance.
3. If you run out of Fuel, then you can refuel from the nearest Fuel station.Send the bill to Customer-support@bounceshare.com. Bounce team will refund the amount to your Bounce wallet.

Top 6 IoT Security Threats

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It wasn’t that long ago when people looked at Internet of Things as a fad, the idea of billions of devices connected to one another seems more like fairy-tale speech. But over the years, this technology has become more and more commonplace, both in industrial and the home. Smart TVs are becoming commonplace in the boardrooms, along with surveillance cameras, HVAC and lighting systems.

While we may look at IoT and its rise to prominence as novel, many of its common security weaknesses aren’t exactly new things. But when looking at the security concern of IoT, it differs somewhat form traditional IT security, as it requires awareness of a number of different areas, such as the following:

IoT Security Threats

1. Remote Vehicle Control

As our vehicles become smarter and are linked to the internet, they also become more vulnerable to attack. Hackers have already proven that they are capable of taking control of a Jeep, changing its radio station, changing air conditioning levels, slowing the vehicle down when in motion and starting the window wipers. As a result of this news, over 1.4 million vehicles were recalled, but these same hackers said, through their research they were able to find additional vulnerabilities that they can exploit, vulnerabilities that were not addressed by the initial patch created for these recalled vehicles. Although it is said that the car industry is doing a good job in securing its vehicles, most feel it’s only a matter of time before new vulnerabilities are found and exploited.

2. Lack of Network Awareness

One major problem is that a great many organisations are completely oblivious to what exists on their network, and thus are unable to properly determine whether or not their IoT device has been misconfigured by them or a hacker. Maintaining a dashboard-like view can be rather difficult for all devices attached to a network. In most circumstances organisations are only able to see around 60% of all the devices that are connected to its network environment. This is an issue that is prevalent across a great many industries, from manufacturing to health care, to the finance sector.

3. Secure Communications

Once these IoT devices have been secured, the next security step for these devices is to ensure that all communication across the network between the cloud service, app or devices is all fully secure.

Many of these IoT devices do not use encryption when transmitting messages across a network. However, best practices state that some form of transport encryption is used, and standards like TLS be adopted. Using separate networks in order to isolate devices is another way to establish private and secure communications, so that all data transmitted is secure and confidential.

4. Remote Recording

There is this possibility that computer hackers could hack into your IoT devices and record the owner of these devices without his/her knowledge. Such information has come to light as a result of work carried out by the Central Intelligence Agency (CIA). WikiLeaks documents divulged the fact that the spy agency was aware of many zero-day exploits on IoT devices, but did not expose any information on the bugs used, as they hoped to use these vulnerabilities to secretly record conversations in hopes of acquiring information about America’s enemies or adversaries. These documents outlined vulnerabilities that existed in Android and iOS smartphones, and smart TVs. The most nerving implication is that computer hackers could also be aware of these exploits and use them for their own ends.

5. Spam

It was only several years ago when we had the first ever attack involving IoT devices that were used by a multitude of people, in order to send out in excess of 300,000 spam emails per day, across internet-connected devices, including TVs, smart refrigerators and routers. The attackers were able to send around 10 messages per device, making it extremely difficult to pinpoint and block the origin of the attack.

However, this attack was only the first of many to come,as IoT spam attacks have continued up till today.

6. Predict and Counter Security Challenges

One IoT security challenge, which can be said to be long term, is the implementation of security intelligence, not just for mitigating and detecting issues, as and when they occur, but also for predicting and protecting against potential security breaches and attacks.

Threat modelling is an adopted approach to predicting these security challenges. Other methods entail application analytics and monitoring tools, to visualise and correlate unfolding threats happening in real-time, as well as utilising AI to adjust, on the fly, to applied security strategies, based on the effectiveness of prior actions.

AUTHOR:

Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.

The 5 basics of blogging SEO?

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SEO is one of the most amazing works when it comes to listing up your business. Here we are beginning by giving you essential details about how Google SEO functions. Google has created programmed controls that rank your site. There are more than 100 indicators that decide or check if your site is important or pointless. These indicators incorporate things like backlinks, area age, activity, new material, and so forth.
Search engine optimization is a great multipart field that is always showing signs of change yet in everything as there are a couple of constants that have stayed valid since the start. We’ll discuss those here.

The 5 fundamentals of basic blogging SEO

1. You require your own area and facilitating

The principal thing that beginners need to know is that you require your own area and facilitating. Free blogs simply won’t help your SEO. For what reason is that?
Many individuals estimate that if you were extremely genuine about your site you would get your own name and host it yourself. Also, Google just needs to point to sites that are viewed as genuine and dependable thus this is an exceptionally fundamental flag.

I suggest every single new blogger get their own particular space and facilitating setup appropriate from the earliest starting point. You can read more regarding why in my blog facilitating survey that I did as of late or look at this definite guide on the best way to begin a blog and command your specialty that goes over all that you have to know before you begin a blog. You can change this in WordPress by going SETTINGS > PERMALINKS and tweaking the choices

2. Take care of issues with unique content

You need to recall that Google’s entire reason for existing is to give their clients important and valuable indexed lists.Commerce is all that they work around.
What’s more, to be sensible, the most critical thing you can improve the situation your SEO is make enormously helpful content that takes care of individuals’ issues. On the off chance that you are taking care of issues that individuals are looking for then it is likely that you will get shared via web-based networking media and positioned in Google.
Term “Unique Content” is not simply limited to blog content now adays. You should begin venturing into:
• Photography
• Videos
• Podcasts
•Tools and modules
If you likewise need to ensure that the content that you are creating is distinctive somehow. In the event that you investigate the first page of Google you’ll see that every one of the outcomes are somewhat unique and you have to attempt and take into account that.
For instance, we included a blogging test this post about beginning a blog an approach to give readers reward data. That post additionally contains infographics, recordings and different assets as an approach to give individuals however much incentive as could be expected. This draws in more connections, which drives us into the following area.

3. Construct applicable backlinks normally

In the event that you are simply beginning with SEO you may know a little about backlinks and why they matter. A backlink is a hyperlink which connects a website with another website.
Not all backlinks are made equivalent however. You can utilize a device like SEMrush (aff) on the off chance that you need to see who is connecting to you and who is connecting to your opposition.
A few things to ponder when opting SEO tools and tricks. These could make your SEO go best:
• Never get them
Never purchase backlinks. Google is on to them.
• The source matters
The blog that is giving you the backlinks has an enormous effect. On the off chance that it is an old area name with brilliant rankings itself then the backlink means more. One great connection from a specialist space name (.education and government ones are astonishing) and your rankings change more than many minimal ones.

4. Ensure your subject is SEO efficient

This is the subject of an entire arrangement of posts so I’ll keep it brief.
Consider SEO having two parts: the off-site stuff like online life and backlinks and the on location stuff like streamlining your topic.
Improving your subject is essential since it enables provide for google indicators that you are a dependable site. It likewise enables Google to locate your content. Things you can do includes:
• Mobile responsive
If your blog isn’t responsive you will lose a considerable measure of guests as Google organizes portable destinations for individuals looking on cell phones.
• Cleanly coded
Ensure your subject is coded to guarantee it’s effortlessly perused by those Google arachnids that are hoping to see whether you have every one of the components of a decent site included.
• Fast loading is the main key
A quick stacking site is useful for client experience and accordingly useful for Google. Make sure that your topic makes sense to the audience and making the impact on the reader. You can bring in the reserve modules to speed things up.

5. Fix your permalink structure

Permalinks are the way individuals find your blog and its inner posts and pages. They are comprised of a root and an expansion.
For instance, on this post we have:
ROOT: blogtyrant.com/
Expansion: beginners-blogging-website design enhancement/
Presently, it is critical to have a decent permalink structure. You can alterit in the WordPress through following; SETTINGS > PERMALINKS and tweaking the links accordingly. The best choice to have in there, as I would see it, is only the post name. So you should choose CUSTOM STRUCTURE and after that include/%post name%/
In any case, stunningly better than that is to investigate what watchwords you are attempting to rank for and after that abbreviate your URL to coordinate those catchphrases. Research the blog post and focus on what keywords/watchwords you are aiming to rank for.
Be warned,you would prefer not to change the old permalinks in light of the fact that then any backlinks you have will be broken.

Author biography:
FatimahSahar is a determined, passionate SEO analyst for a customer software development company that develops your IT business in a professional yet deliberate way. Fatimah besides work love to surf her time while searching for some new and unique technologies related to her work and other. She is passionate about having different new gadgets, she is totally fond of. She believes in ART and also tells her followers that look inside you there must be an artist living within.

How to Use Porter App to Book Truck?

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Porter app is an app which helps its users to move their goods across city easily. It is one of the cheapest and best way to book or hire a truck with a mobile app.

There are multiple porters available with different pricing options
• TATA ACE
• TATA ACE OPEN
• PORTER HIRE
• PICKUP 8FT OPEN
• TATA 407
• PICKUP 8FT

Why to use porter app and what it offers to its customers?

a.) Hassle-Free truck rental
Book mini truck online. Whenever you need, wherever you need
b.) Transparent Pricing
Enjoy the most affordable rates in town with our transparent pricing
c.) Realtime Tracking
Track your goods movement across the city with our app
d.) Safe and Reliable Trucks
Superior safety ensured with our team of verified & trained partner

book truck

How Porter App works?

1. Customer books through website /app / call center.
2. The nearest partner driver is located for the booking.
3. The nearest truck is allocated to the client.
4. App/ SMS / Web based tracking activated.

How to Download and use the Porter App?

Step 1: Download the Porter App in Google Play store
Download the Porter App in iTunes- Apple app store.
Step 2: Login using mobile number, complete your profile and hit Register.
Step 3: Select the Truck and Hit Book Now.
Step 4: Enter Drop location, which displays ETA screen where you can select

• Mode of Payment: Either by cash or Paytm wallet.
• Apply coupon: If you have coupon, then you can apply it on this screen.
• Select Goods type and Quantity.
• Check Pickup and Drop location.
• Enter receiver contact so that driver can call this number at delivery point.

Step 5: Confirm Booking.

Watch this YouTube Video about Porter App

Porter is transforming the logistics space in India.
Join the Community at Facebook , LinkedIn, Twitter, YouTube.

Main marketing steps before launching the Startup

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There is one trend in business that has become viral recently: it’s called startups. Startup business ideas appear all the time and if they do succeed in being implemented in life, they are capable of bringing an unbelievable profit. If you’re thinking of launching your own startup, there are certain things you need to know before actually getting down to business.

Launch startup

Startups’ language

The first thing that is different about startups is the special language you need to have a great command of. If you don’t know what startup accelerators, startup angels or startup unicorns are, look these notions up: you won’t be able to operate and grow your future startup business without them. Also, such weird words as accelerators can assist with launching your startup. Accelerators are certain places where you can get your startup ready to be set. With all the mentorship and improvements, your business gets ready for the venture investors as a final stage of the accelerating process. Therefore, before you start working on your future startup company, make sure you know as much as possible about startups themselves.

Startups’ marketing

Everything about startups is different. A startup marketing is no exception. Except for being well-planned, it also needs to stick to the principles of Lean Canvas written before.

Lean Canvas are useful for people who’re used to planning everything beforehand. As a startup business has to be well-planned in order to get ready for every single scenario that may come up in the future. Lean Canvas help evaluate everything: from the risks you take to the ways of selling your goods or attracting clients. These Lean Canvas also stand for the marketing steps that need to be undergone. We’re going to show you the ways Lean Canvas and marketing are connected.

Unfair advantage

Every startup needs to have this feature. Without being unique and able to offer the customers something original that differs from its competitors. Which is why this unfair advantage needs to be made an emphasis on. Your future customers will have to be persuaded they should use the service you provide. Include the information about your unfair advantage to your marketing campaign; build the campaign around this advantage and highlight its beneficial issues.

MVP

Your marketing strategy should also include your startup’s MVP and agree with it. Accenting the fact that the product you manufacture is going to be improved and developed brings marvellous results. You need to persuade people that an amazing product in front of them is just a small part of your Grand Design and is going to be changed. Your customers have to be amazed: if the product they see is so great at the very first stage, it’s going to be supreme at the end.

A trading strategy

Your startup needs to stick to one common trade strategy. Before you choose one, conduct a careful research on which strategy will most likely save the day in your marketing niche. A well-developed concept of your marketing steps will guarantee your profits. Keep in mind that you should also impress your customers: this is the only proper solution for any startup in order for it to succeed. Also, a trading strategy helps you to understand which way you should sell your startup products. Try to consult with some trustworthy marketing specialists who can determine the way your company should follow.

A research prior to the launch

A research makes your startup business more or less secure. Among all the methods available there’s a really great and secure one: focus groups. Firstly, choose a group of people that have a similar problem, a solution for which can be provided with the help of your startup project. While conducting the research with a focus group, don’t forget to receive their feedbacks at the end: this way, you will be aware of things that can be developed as well.

Find out what people need, not what they want

Imagine, that you’re a kid walking in the fabulous mall with your parents. Suddenly, you notice a shiny model car from your favourite film. It looks as if it was calling upon you and begs you to buy it. You ask your mom to buy you this car but, obviously, she refuses, for you need a new jacket, not a car. The keywords are “need” and “want”: if your mom bought you that car, not a jacket, you would be extremely happy. However, not for a long time: till it starts raining. A shiny model car wouldn’t protect you from getting wet. The same refers to your future clients: you should satisfy your clients’ needs, which establishes the fact they will return to your product if done successfully.

Make it viral

The advertising campaign you take up needs to get viral. Use every tool possible in order to get viral; social media seems to be the most credible way. Show your clients tutorials that explain the way of exploiting your product, write all the perks your product includes and depict why it will be highly beneficial for your clients to use. Recognizable logo designs, banners, newsletters, notifications, internal tags and ranking can come in handy while making this campaign viral.

Bottom line
In addition to the fact that startups bring the largest part of income, they are also unbelievably risky. 50% of startup businesses fail within the first 5 years. 25% of startups cannot survive even the first year. The chances of achieving a success get considerably higher if you launch your startup business not alone. As they say, two heads are better than one. Your business partner may see the solutions you cannot notice which lowers your chances of failures. Together, you will also raise 30% more investments than if you were doing it alone. Keeping to certain marketing steps before launching your startup increases your chances to succeed as well.

5 Rules that you should know before starting social media marketing of your brand

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social-media-marketing

Because you can create some interesting content and has some designing skills too, doesn’t mean that you can become a social media marketer and can market your own brand without taking help of any professional. The social media marketing is a separate genre of marketing which has its own dynamics and practices which if someone is not following, then he or she can never be able to market his brand properly and can take it to his audience.

That is why it is important for everyone who wants to start social media marketing of his brand to know about some basic rules of it, apart from every technical and science behind the algorithm of social media marketing.

In the next lines of this article, I am going to tell you about those five rules that you should know before starting social media marketing of your brand.

1. Communicate Better:

The communication is one of the core purposes of every activity you do in the social media marketing. Every social media campaign gets designed in a way that it generates more and more engagement from the audience. That is why the success of any social media campaign gets judged on the basis of the CPC or cost per click that it got from your audience.

If someone has commented, like, react, share, retweet or has done any sort of action than you are successful in persuading that guy through your marketing. But, now it is on you to keep that person in touch with you. If he or she has liked your post, then you have to find out what did she actually liked it. You have to start communicating with him directly to make sure that he or she will buy your product or service or in the time when he or she would need it.

2. Share your content:

What is the purpose of hiring any writer or putting all your efforts into writing something which you are not sharing at multiple places? Being a social media manager, you have to make most out of the things that you create. Being a good marketer, you have to try hard to keep the cost of your activities as low as possible and get more return from it. For this, sharing the content is a must. Sharing your content on the social media makes you reach out those people who don’t even know about you.

One thing that you have to take care of while sharing your content on multiple platforms is to make it native. Due to different interfaces and functionalities of the social media platforms, your content has to be adaptable, or you have to transform it into like that platform. Moreover, sharing content also gives you the chance of doing some experimentation which is the key point of every marketing practice. Doing experiments are the only way you can learn and make your marketing strategies better and sharing content on different platforms let you do such experiments.

3. Create the Visuals:

In the past years, the users of social media especially the Facebook users have developed a habit of watching videos on Facebook. This also got reflected in the last three years reports of Facebook in which the Facebook showed a steep increased in the number of video views per year. This is the trend that you can cash in always.

According to study, the viewer gets more information while watching any video or image instead of reading any text. That is why you must start creating some images and videos to make sure that you are feeding your audience with all the information rightly.

4. Build a Relationship:

Social media websites are the best tools to build relationships. There are thousands of people in the world who have never met with each other but our good friends through these mediums. That is why being a social media marketer it is your job to build the relationship with your customers.

There are many ways of developing a relationship. You either talk to them personally or provide them any after sales services. According to some reports, the majority of the customers use the social media profiles of the brand to get any customer service. That is your time to nurture your relationship and satisfy your customer, so he or she would not hesitate to get your services or product again.

5. Reciprocation:

Just like any other big brand, you also should consider using the reciprocation tool for your business. This could be anything, for example, giving back something to your audience like free giveaways or joining any social cause or national issue that can create buzz for you on the internet. There are numerous examples of it. All you have to do is to do some research and find out through which reciprocation strategy you can win the hearts of your audience.

Author Bio:

Arabellaalice is Masters from the Boston University in the field of Literature and continuing his passion for writing through numerous means. His major areas of work are blogging on the digital marketing and providing essay help | Pro-academic to students by using his impeccable writing skills.

Top 7 Credit Cards That Offer Amazing Cashback

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Today, with the advent of credit cards, the whole process of shopping has become more and more convenient. One of the key benefits is that you no longer have to carry cash in your wallet. Now, all you need is to just take out your credit card, swap it, and your payments can be met at a later date. Credit cards have really helped in making online shopping easier and needless to say the whole shopping scenario has undergone a significant change.

Whenever you use your credit card to make the payments, you get to earn points or cashback which can be redeemed later on. Cashback offers tend to vary from card to card and you can make a choice as per your purchases. Most of the credit cards in India offer two schemes – Cashback and Rewards Scheme.

Let’s dive into the list of top 7 credit cards that offer amazing cashback –

Citibank Cashback Credit Card

As the name is self-explanatory, this credit card is an apt choice for all movie lovers. If you visit multiplexes quite frequently and pay your bills online, then this card can be a major asset to you. You need to pay Rs. 500 as an annual fee for Citibank Cashback credit card. Cash back offered by the credit card –

● You get to earn 5% cashback on movie tickets

● Every time you pay your telephone bill you earn 5% cash back

● There is 5% cashback on utility payments

● There is 0.5% cashback on all other spends as well.

Standard Chartered Super Value Titanium Credit Card

Securing the second position on the list is Standard Chartered Super Value Titanium Credit Card. This card is known for its lucrative cash back offers. This is an ideal credit card for all those who are looking to have a hassle-free experience with their first credit card. Cash back offered by the credit card –

● You are offered 20% cashback on all your Uber rides.

● You get to enjoy 5% cashback whenever you make payment for your telephone bills.

● There is 5% cashback on your utility payments such as water, gas, and electricity bills.

IndusInd Pinnacle Credit Card

This is an apt credit card to have in your wallet when it comes to cash back offers. This is a credit card for all those who spend a lot online. Cash back offered by the credit card –

● You can have cashback offers of up to Rs. 2,000 when you make international bookings and you get Rs. 1,000 cashback on domestic bookings made through your smartphone.

● There is 2.5% cashback on online spends.

● You are offered 1% cashback on all other spends.

Standard Chartered Manhattan Credit Card

This is another credit card known to offer the best cash back offers. Cash back offered by the credit card –

● You can earn 5% cash back whenever you shop at departmental stores and supermarkets such as – Reliance, Easy Day, Big Bazaar, etc.

● You get 5% cash back on grocery spends.

● You will receive Rs. 500 cash back limited to Rs. 150 per transaction.

ICICI Instant Platinum Card

This is a great credit card for the first time users. This is an apt card for the non-salaried people such as students and housewives as well. Cash back offered by the credit card –

● When you spend a minimum of Rs. 4,000 at HPCL petrol pumps, you get to enjoy 2.5% fuel surcharge waiver.

● Earn two payback points every time you spend Rs. 100 on your credit card.

● When you spend Rs. 100 on your card, you get two payback points.

● Get Rs.100 off on up to two movie tickets a month when you book on bookmyshow.com.

HDFC Bank Bharat CashBack Credit Card

This is one of the popular cashback credit cards in the list. It is a perfect card for all those who have an annual income between 2-5 lacs. Cash back offered by the credit card –

● You are offered 5% cashback on fuel spends.

● There is 5% cash back offered for all SmartBUY, EasyEMI, and PayZapp transactions.

● Enjoy 5% cash back on whenever you book your rail tickets through IRCTC official website or mobile app.

● There is 5% cash back whenever you pay your bills and recharge through your Bharat cashback credit card.

American Express Payback Credit Card

This credit card comes with attractive reward points. In addition to offering lucrative fuel, dining, and travel offers, the card also offers welcome vouchers and bonuses. Cash back offered by the credit card –

● You get to enjoy discounts of up to 30% and additional 5% cashback offers at over thousand restaurants.

● When you avail the credit card, you will receive welcome vouchers of Rs. 3,000.

● Earn bonus payback points whenever you spend Rs. 15,000 within 60 days of receiving the card.

There are some attractive discounts on travel, dining, and online shopping.

Author: Ankita Dixit is a professional writer. She started writing from a young age and most of her writing skills and knowledge are self-taught. Currently, she is working as a professional writer at Paisa.co. She has written on various topics including travel, motivation, finance, technology, credit cards, insurance, and entrepreneurship etc.