• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

InfoInBulk

Grow Your Business

InfoInBulk ebook
  • Home
  • Submit Guest Post
  • Privacy Policy
You are here: Home / Business / Online Marketing Mistakes That Could Affect Your Business

Online Marketing Mistakes That Could Affect Your Business

August 7, 2016 by Rakesh Doddera Leave a Comment

If you are in business and have not yet tapped the potential of digital or online marketing to help boost your business, then you could have been living under a rock. In this digital age, everyone is all eyes on the internet that a lot of companies have extended marketing from physical to digital. Why not? The web can open up a lot of opportunities even to small scale businesses without too much marketing budget.

But before we jump into the bandwagon aimlessly, here are a few tips for us to not engage in digital marketing in vain. For sure there are a lot of blogs that we have read on how to maximize the internet or how to do effective online marketing, but here are straight tips on what NOT to do to avoid causing negative impact to our businesses. Here are online marketing pitfalls that we should be avoiding.

1. Starting with lack of preparation and knowledge.

When we decide to go online with our marketing, we must be armed with all the knowledge about the digital world, our own products or brand, and the market we are reaching to. These three items are the essential fundamentals that will comprise an effective online marketing strategy.
We need to understand the digital world and how it operates. If we don’t, we will easily lose in the digital battle for the lack of a good strategy that will best work for our kind of business. So before we set foot on digital marketing, let us first thoroughly study how it works, the benefits that our business will get, and the next steps we need to take.
We need to understand our brands, too, to be able to position it the best way. There is no standard template in marketing a brand. Every marketing strategy will be poised differently to deliver the unique message of the brand. To come up with an effective online marketing strategy, it is best to understand our brands to communicate them best especially in a media as tricky as the internet.
Lastly, we need to understand our target market so we are able to communicate through their language. Even if it’s all online, digital marketing should be created distinctly to capture the target audience.
Therefore, the lack of knowledge of the three things above will cause any digital marketing launch to fail whether immediately or eventually since the plan is not founded on a true understanding of the media, the brand, and the target market which are basic requirements to any marketing strategy whether online or physical.

2. Thinking that marketing is an expense rather than an investment.

There are lot of things that we can do to market online. We can hire experts to help us with solid content marketing and SEO strategy, we can do promotions, we can pay influencers, we can have paid advertisements. Whether we are a big conglomerate or just a start-up business, we have to understand that it takes money to make money. Thus, we would really need to invest and allocate budget for marketing to reach our audiences, and to encourage them to try, switch, or use our brands. It is wrong to think that we can skimp on marketing just because almost everyone is online. We have to remember that if we don’t try to make it big in the internet, we can easily be missed and ignored in a big ocean of other better and bigger players.
The tip though is to be smart and selective in choosing who to partner with. There are quality and reliable companies who will help us with our content and online marketing needs without spending too much.

3. Not having a clean and relevant content.

Once we are on online marketing, we might as well do it right. Having a solid and valuable content is very essential. It can make or break any business, big or small. So when we publish contents, it is important that, as owners and managers, we read through them or hire experts that can really guarantee that they are clean, meaning free from spelling and grammar errors, and relevant, that they really speak of what we want to communicate to our audience.
When it comes to promotions, we must be careful to not over-promote or else our audience will see us to be too biased. They would rather want to read about how their needs and wants are addressed, in general or with relation to our brand. When we are not too promotion-focused, we would sound more reputable as a company and as a brand.

4. Not following-through on satisfied customers or loyal patrons.

Most of the time, we have the tendency to open-fire. We would like to hit on anyone who is online, sending emails to whoever, or starting forums that are geared to attract anyone. But what we often miss is to follow-through or utilize satisfied customers. These are those who left great reviews or good comments, and those who have really made actual purchases of our brands. We can always go back to them and leave a reply on their comments and reviews or send them personalized mails and brochures. The personal touch that we intentionally apply on these few can send ripples of positive effect when they leave more and more positive commentaries and tell others about us.

5. Missing on delivering what the brand promises.

Marketing is full of promises. Yes, when we do marketing, it is but right to position our companies or our brands the best way we can. We should always be inclined to convincing our audience to notice us, to choose us, to prefer us. That is what marketing is all about in the first place. But it is equally important to satisfy the needs of our market from the first moment of truth until the time we deliver the promise. Meaning, we must not be over-promising that which we cannot deliver. The moment we fail to provide that which we have proudly promoted, no amount of marketing can ever bring a dissatisfied customer back. Therefore, it is a must that our online marketing is truthful up to the point of actual product consumption or service completion.

These are just five simple and basic things but could potentially cause great damage to our businesses if not avoided. So if you are not yet on online marketing, perhaps now is the time for you to join but watch out for those pitfalls. For those who have been marketing digitally, well, it’s not too late to reflect on your practices and see if there are things above that you have been doing. It is never too late to change and never too late to fully reach our businesses’ potential through online marketing.

Author bio: Kevin Clyde Sumalinog a Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing.You can find us on Twitter: @proweaver

Filed Under: Business, online marketing

P.S. If you liked this post, you might enjoy our Ebook on How to grow your Business Online.
Join Over 6000+ Others and Get Access to Our Free Ebook.
Receive each new post delivered right to your inbox! Sign up here.

InfoInBulk ebook

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Follow Us on

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Get Access To Our Free E-book on "How To Grow Your Audience and Monetize Your Passion".

Join over 6000+ Smart people

Bounce app

How to use Bounce app to book bike for rent

IoT Security Threats

Top 6 IoT Security Threats

The 5 basics of blogging SEO?

book truck

How to Use Porter App to Book Truck?

Launch startup

Main marketing steps before launching the Startup

social-media-marketing

5 Rules that you should know before starting social media marketing of your brand

Top 7 Credit Cards That Offer Amazing Cashback

How to Raise the Importance of Your Startup?

Social Media Marketing

How To Boost Your Social Media Marketing Performance

The Biggest Benefits of PPC For Your Business

The Biggest Benefits of PPC For Your Business

money tap app

How to Use Money Tap app to Get Instant Cash loans in India

Facebook Marketing Tools

Facebook Marketing Tools for Digital Marketers in India

Top 5 Brain Training Apps that Really Work for You

GST Rate Finder App

GST Rate Finder App: How to Use Goods and Services Tax Rate Finder App to find New Tax Rates

How to check the Dynamic pricing of petrol and diesel?

Best Fashion Shopping App – Myntra

Best Fashion Shopping App – Myntra

How to Easily Choose the Right Fiber Patch Cables?

The Best Content Marketing Tips for 2017

BBMP Green App: How to make Bengaluru as the Top most Green City in India.

How to use NoBroker App to find House or Flat for Rent without Brokers

How to Use HDK Cabs App to Book a Taxi

What are the best sites and tools for influencer marketing?

Why Mobile Apps Are the Best Option for Business

Case Study: How Bryden-Parth Music YouTube channel reached 1,36,118 subscribers

Infographic: How to Write and Sell your First Ebook

How to Use BHIM App an Advanced Guide

How to recharge your phone with a missed call using HDFC mobile banking

How to Use Paytm and its Wallet- Advanced Guide

The Future of Mobile Is Artificial Intelligence

36 Best Facebook Groups for Bangalore

Footer

About the Author

Rakesh Doddera holds an Engineering degree in Computer Science from VTU and aims to become a professional blogger.

You can connect with Rakesh Doddera on, Facebook, Instagram, Twitter, LinkedIn
YouTube and Google Plus. Or send him an email at rakeshdoddera@gmail.com  or info@infoinbulk.com.

He writes about apps, software, gadgets, web applications, web technologies and also How to guides.

Write for Us

if you have any query regarding guest posting at InfoInBulk, do let us know via email-  info@infoinbulk.com.

Also Read our Guest posting Guidelines.

Categories

  • Apps
  • Banking
  • Blogging
  • Business
  • Facebook
  • Google
  • How To's
  • Infographics
  • IT
  • Make Money
  • Microsoft
  • Mobile
  • Music
  • online marketing
  • Security
  • SEO
  • Social Media Marketing
  • Software
  • Uncategorized

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in