Large part of marketing already shifted to cyberspace, and in 10 years or so digital marketing growing trends will close several traditional marketing channels. It is easy to realize all the benefits of digital marketing campaigns, especially when we are comparing them to TV, radio, magazine or billboard commercials. In this article we reviewed some of the most important digital marketing benefits that will boost company’s profits and enable it to spread its offer to other markets.
Easier targeting- reaching more interested customers
If we choose some of the popular ad platforms, like Facebook Ads or Google AdWords we will be amazed how many different tools and filters for audience targeting we can use. Billboards and similar commercials offered very limited targeting possibilities. TV commercials could be played at certain part of the day, or during shows watched by targeted audience, but these targeting practices seem like they came from Stone Age, comparing to Google site-targeting advertising or targeting model offered with Facebook and Instagram Ad platforms that use personal preferences of social network users to deliver ads exclusively to people interested in products or services they promote.
Multimedia- engaging customers in a new way
Digital commercials can be posted in many different forms. Until recently short messages and text ads were the most popular ad forms. Than flashy and colorful photos came along, especially when Facebook allowed bigger pictures to be assigned to posts on business page’s news feed.
Recently videos and streaming are becoming very popular, since Twitter and Facebook introduced changes to their news feeds that automatically play videos in silent mode. YouTube also played a huge role in promoting video commercials. This service, used by billions of people, now automatically plays ads before each video users are about to watch. Streaming became increasingly popular with high popularity of Periscope, one of the most praised streaming apps, that was purchased by Twitter last year.
Lower costs- saving more money for production
When we investigated prices companies pay for their TV ads, we were shocked to hear about thousands and in some cases even tens of thousands of dollars paid for a few commercials in prime time. With this money companies can easily reach millions of people through online marketing and thoroughly explain them all the benefits of products and services they are offering.
Even if company’s self-taught marketers get stuck with their campaign and their ads experience ’fatigue’ period, entrepreneurs can always hire professionals and community managers to boost their reach with their proven techniques. There are many digital agencies in Sydney and its surroundings which can provide e-commerce expertise at very affordable prices.
Superb analytics- for better understanding of marketing strategy effects
Older marketers remember traditional strategies they used for measuring viewer engagement of TV ads. Good old Nielsen ratings were never as accurate as results of digital marketing campaigns. With new analytic tools we can accurately measure how many targeted individuals was reached by our commercial as well as how many of them took action and clicked on our banner or liked and shared our Facebook post.
Immediate feedback and support- improving customer loyalty and CE
Many different companies use social networks for their product or service support. This way they can engage real-time, two-way conversation with their customers and improve their loyalty with their agility and politeness.
In addition to this social networks also enable customers to leave feedback directly on their pages, which companies can use for promotional purposes or for improving their products, services and marketing strategies in the future.
Digital marketing is the cheapest way of promoting your brand, and when we combine this price with its targeting abilities, superb analytics and of course its outstanding effects, it’s almost easy to wonder how come people still use (and invest money in) any other marketing channels.