There is one trend in business that has become viral recently: it’s called startups. Startup business ideas appear all the time and if they do succeed in being implemented in life, they are capable of bringing an unbelievable profit. If you’re thinking of launching your own startup, there are certain things you need to know before actually getting down to business.
The first thing that is different about startups is the special language you need to have a great command of. If you don’t know what startup accelerators, startup angels or startup unicorns are, look these notions up: you won’t be able to operate and grow your future startup business without them. Also, such weird words as accelerators can assist with launching your startup. Accelerators are certain places where you can get your startup ready to be set. With all the mentorship and improvements, your business gets ready for the venture investors as a final stage of the accelerating process. Therefore, before you start working on your future startup company, make sure you know as much as possible about startups themselves.
Everything about startups is different. A startup marketing is no exception. Except for being well-planned, it also needs to stick to the principles of Lean Canvas written before.
Lean Canvas are useful for people who’re used to planning everything beforehand. As a startup business has to be well-planned in order to get ready for every single scenario that may come up in the future. Lean Canvas help evaluate everything: from the risks you take to the ways of selling your goods or attracting clients. These Lean Canvas also stand for the marketing steps that need to be undergone. We’re going to show you the ways Lean Canvas and marketing are connected.
Every startup needs to have this feature. Without being unique and able to offer the customers something original that differs from its competitors. Which is why this unfair advantage needs to be made an emphasis on. Your future customers will have to be persuaded they should use the service you provide. Include the information about your unfair advantage to your marketing campaign; build the campaign around this advantage and highlight its beneficial issues.
Your marketing strategy should also include your startup’s MVP and agree with it. Accenting the fact that the product you manufacture is going to be improved and developed brings marvellous results. You need to persuade people that an amazing product in front of them is just a small part of your Grand Design and is going to be changed. Your customers have to be amazed: if the product they see is so great at the very first stage, it’s going to be supreme at the end.
A trading strategy
Your startup needs to stick to one common trade strategy. Before you choose one, conduct a careful research on which strategy will most likely save the day in your marketing niche. A well-developed concept of your marketing steps will guarantee your profits. Keep in mind that you should also impress your customers: this is the only proper solution for any startup in order for it to succeed. Also, a trading strategy helps you to understand which way you should sell your startup products. Try to consult with some trustworthy marketing specialists who can determine the way your company should follow.
A research prior to the launch
A research makes your startup business more or less secure. Among all the methods available there’s a really great and secure one: focus groups. Firstly, choose a group of people that have a similar problem, a solution for which can be provided with the help of your startup project. While conducting the research with a focus group, don’t forget to receive their feedbacks at the end: this way, you will be aware of things that can be developed as well.
Find out what people need, not what they want
Imagine, that you’re a kid walking in the fabulous mall with your parents. Suddenly, you notice a shiny model car from your favourite film. It looks as if it was calling upon you and begs you to buy it. You ask your mom to buy you this car but, obviously, she refuses, for you need a new jacket, not a car. The keywords are “need” and “want”: if your mom bought you that car, not a jacket, you would be extremely happy. However, not for a long time: till it starts raining. A shiny model car wouldn’t protect you from getting wet. The same refers to your future clients: you should satisfy your clients’ needs, which establishes the fact they will return to your product if done successfully.
Make it viral
The advertising campaign you take up needs to get viral. Use every tool possible in order to get viral; social media seems to be the most credible way. Show your clients tutorials that explain the way of exploiting your product, write all the perks your product includes and depict why it will be highly beneficial for your clients to use. Recognizable logo designs, banners, newsletters, notifications, internal tags and ranking can come in handy while making this campaign viral.
In addition to the fact that startups bring the largest part of income, they are also unbelievably risky. 50% of startup businesses fail within the first 5 years. 25% of startups cannot survive even the first year. The chances of achieving a success get considerably higher if you launch your startup business not alone. As they say, two heads are better than one. Your business partner may see the solutions you cannot notice which lowers your chances of failures. Together, you will also raise 30% more investments than if you were doing it alone. Keeping to certain marketing steps before launching your startup increases your chances to succeed as well.